Blog Content CLIENT: Various Katie and her team of copywriters love to create seasonal content for their clients’ blogs. From timely DIY projects, plant profiles, planting guidelines, and general gardening information, The Garden of Words team pays close attention to each client’s brand profile …
Email Content
Newsletters Whether it’s a large quarterly newsletter or a shorter monthly newsletter, The Garden of Words has you covered. Our team of graphic designers, copy writers, email marketing specialists, and account reps make sure that communication to your audience is professional, eye-catching, …
Design
One Sheets Flyers Digital Graphics Digital graphics are key for any brand, but don’t forget about sharp flyers for your print material as well! We develop promotional website banners, digital graphics, one sheets, order forms, sell sheets, and catalog pages — either starting from scratch or …
Author/Speaker Brand Development
Author / Speaker Brand Development Whether you’re an author, a speaker, or both, we help you polish your introduction to your audience. Your marketing material should let the public know at a glance who you are, what you do, and how to contact you — but in a stylish and engaging way! These …
Email Marketing
Promotional Emails Drip Campaigns From promotional emails to holiday offers, flash sales, and more, Katie and her team love helping their clients grow their companies through email marketing. We use a/b testing and segmenting to achieve the best results with higher sales and lower unsubscribe …
Kind of a Big Deal
Four years ago today I fired off some snarly text messages to my friend Kim in the middle of dinner. I was eating what would become my traditional pre running race dinner: a moderately sized plate of spaghetti and meatballs.And I was bricking it. The cause of my angst? I was running the 5K …
How’d You Guess?
I've been reading a lot about how election polling works. Because I'm a nerd. And I'm interested in how organizations try to predict the outcome of elections. It seems like it would be a real shot in the dark. What I found is that the accuracy of a prediction (from a poll) depends …
My Favorite Four Words to Say
"Send me the bill. (If you read my subject line as "My favorite four [LETTER] words," my apologies. I have plenty of those for sure. But my favorite four words to hear and to say: Send me the bill. Why I like saying "send me the bill." It allows me to set a boundary. "Send me the bill. …
Planning and Adapting Your Business in Uncertain Times
In the October 2020 edition of Green Profit, Katie Elzer-Peters helps all of us prepare for an uncertain year ahead by providing actionable steps business owners can take to be prepared. Katie made the rounds and spoke to several members of the horticulture community to see what changes they made in …
Continue Reading about Planning and Adapting Your Business in Uncertain Times
The Day After
Last time we talked, I was finishing up a 13 hour day. I try not to do those on the regular, but I was providing Red Phone Service. It was my responsibility, as the business owner, to do that. The next morning I went to the beach. On a Tuesday. I went swimming. I walked. I made a little …
