The Garden Of Words
Web marketing for Horticulture by Horticulturists
You put so much time and effort into creating a valuable newsletter for your audience, from the timely tips and inspiring images to carefully curated links and tutorials. The entire goal is to get as many eyes on that newsletter as possible, so choosing when to send it is a vital step in this …
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This week's #TeamTip comes from Heather, our email marketing department manager! Heather encourages us to embrace trends in your work — while you don't need to jump on every single bandwagon, selectively participating in some trends tells your audience you're plugged in and connected, and that you …
Whether you're your own boss, have teammates, clients, customers, or subcontractors, it's the same. YOU are your own boss and YOU get to decide what is okay and not okay. (We're gonna talk more, but read Katie's blog "You're the Boss of You" through link in bio!)🌟Yes, you may have a boss, but …
If you're in charge of social media for your company, or you do your own social media, it can be a challenge to plan out your content, can't it? And if you have more than one person involved in that planning, you both need to be on the same page so there's a clear strategy and no overlapping of …
Well, we're always in support of a good party around here, and coincidentally love that Mardi Gras aligns with our brand colors so well. Fat Tuesday is apparently about all manner of excess and merrymaking - using up all of the "fats" in the kitchen in anticipation of upcoming weeks of fasting and …
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When you're sending out a newsletter, an email, or publishing a blog post or web page, it really does pay to proofread your work. At The Garden of Words, we have a proofreader on our team (Claire) who catches all of our weird mistakes, but you can also use a free tool like @grammarly. Now, this …
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We've been having fun lately going through some older blog posts that Katie wrote before some of the other team members starting writing blog posts for The Garden of Words. This was before GOW was an agency and Katie had to do all the work herself. Building a Bench + Being the Bench is about …
Have you ever proudly stated that you are an amazing multitasker? We used to, too! But did you know that multitasking — switching back and forth between multiple tasks — takes up to 40% more time to get these tasks done, and can reduce your short-term IQ by 15 points? Multitasking takes …
You can have the best content in the world, but if your newsletters are hard to read, you haven’t done your job as a communicator. Okay, sorry to start out on a negative, but sometimes you’ve just gotta rip that Band-Aid off, folks. It’s not just what you write, it’s how you write it, how …
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If you’re just now starting a regular email or newsletter to your audience, you may wonder what on earth to write about. Sounds funny, since we’re garden communicators, right? But trust us; we’ve been there, too, staring at that blank screen. Your newsletters don’t have to be long, but they do …
