On December 23, 2024 my family went to St. Elmo's steakhouse in downtown Indianapolis for dinner. Mom, Dad, Joe (my husband), me, Emily (my sister), Nathan (my brother-in-law), and Elzer, my niece. I could not help but think of it is a kind of "last supper" because I knew we …
This email could have been a Thread
This morning I was at the dermatologist for a follow up visit because shortly after I sent my last newsletter about GOING THROUGH IT I was diagnosed with Polymorphic Light Eruption. (PMLE.) What is that? It means I am ALLERGIC TO THE SUN. My dudes, I think I might be a real life …
Going on a squeegee hunt?
It went something like this: Going on a squeegee huntGOING ON A SQUEEGEE HUNT Gonna catch a big oneGONNA CATCH A BIG ONE I'm not afraidI'M NOT AFRAID But what's that up ahead?BUT WHAT'S THAT UP AHEAD? A big field of grassA BIG FIELD OF GRASS! Can't go over itCAN'T GO OVER …
Looking for a Reasonable Price
I was sitting in my parents' house in Indianapolis watching Facebook lives of National Guard helicopters land in the mall parking lot. After Hurricane Florence blew through (or, rather, sat, dumping rain in one place for three days), Wilmington turned into an island. The group that sprouted up at …
Cultivating Place: Embracing Rest, Reflection, and Growth with Katie Elzer-Peters
This week on Cultivating Place, Ben Futa welcomed a special guest who knows a thing or two about both growing plants and growing businesses—Katie Elzer-Peters, the founder of The Garden of Words. Katie, a lifelong plant enthusiast, storyteller, and digital marketing expert, shared her …
BREAKING: Consumers spent a record $10B on Black Friday this year.
BREAKING: Consumers spent a record $10B on Black Friday this year.55% of transactions happened on mobile.Online sales rose 14.6% YOY compared to in-person rising only 0.7%.Garden centers MUST have a way to capture these sales. That's why my team and I built the Certified ShopifyPlus Online garden …
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30 Days To Amp Your Availability Day 23: Send a shopping list!
"What goes with THIS?" "What goes with THAT?" "Do THESE go together?" Grower customers get those questions from THEIR customers at the garden center. So help them answer! Help them sell more! When you send your availability, send a "shopping list" to your customers! …
Continue Reading about 30 Days To Amp Your Availability Day 23: Send a shopping list!
