The Garden Of Words
Web marketing for Horticulture by Horticulturists
But I'm definitely not suffering from an over-abundance of leisure time. Recent events (Here's an example: New York Times Headline on Monday: Alarmed by A.I. Chatbots, Universities Start Revamping How They Teach) caused me to remember that odd conversation with …
Continue Reading about I forced a bot to watch 1,000 hours of zoom meetings…
I DON'T KNOW, DAD. I GUESS SO BUT THEN HERE'S THE THING AFTER YOU PAY THE MONEY AND THEN YOU GET AN APPOINTMENT YOU HAVE TO CLEAR YOUR SCHEDULE AND WE WORK FULL TIME AND THEN THERE ARE THE DOGS. AND WE'RE TRYING TO GET READY FOR THE HOLIDAYS AND LAST WEEK I JUST HAD A FLAT TIRE AND …
"I might pack my desk." It was December 10, 2007. I was the Assistant Director at a public garden in Wilmington, NC, a position accepted after earning a BS in Public Horticulture from Purdue University and an MS in Public Garden Management with a Museum Studies Certificate, and a focus on …
Use alt tags for all images! Heather is the manager of our email marketing department, and her tip today touches on something that is all too easy to overlook: Alt tags for your images. WHY: Because they appear in place of an image in case it fails to load. They also are used by screen-reading …
Got a big project coming up? Maybe it's an email campaign, an important newsletter, a webinar, a presentation. Anything you're creating that is delivered to an audience. Our tip: Start at the finish line and work backwards. That may sound counterintuitive, but it's actually pretty genius. We …
Continue Reading about Our tip: Start at the finish line and work backwards.
Have you ever proudly stated that you are an amazing multitasker? We used to, too! But did you know that multitasking — switching back and forth between multiple tasks — takes up to 40% more time to get these tasks done, and can reduce your short-term IQ by 15 points? Multitasking takes …
Learn 5 quick things to fix on your website to make it easier for customers to navigate. Jump into the hot seat for a free website evaluation. Ask Katie alllllll your questions to get ready for 2023. Link to register! …
If your business has an online presence where you provide your audience with any kind of content, at some point you’ll wonder how to make the leap into offering a product or content for sale. As in, actual money. This should be a part of your overall marketing strategy, and it literally pays to …
Continue Reading about FINDING THE SWEET SPOT BETWEEN FREE AND PAID OFFERINGS
No, really. I wanted to do a deep dive into a company that supplies canned water that looks like a tallboy (tall beer) to Live Nation concert venues so that everyone in attendance can carry around a ridiculously big, vaguely hipstery looking drink. I wanted to talk about their …
“Between stimulus and response lies a space. In that space lie our freedom and power to choose a response. In our response lies our growth and our happiness.”- Attributed to Viktor Frankl✍️This is such a powerful reminder of how to claim personal agency.✍️It is one that I (Katie) definitely struggle …
Continue Reading about A powerful reminder of how to claim personal agency
