In the November 2021 issue of Green Profit magazine, Katie Elzer-Peters, garden marketing expert, offers up a serious discussion about the merits of bringing a couch onto your garden center sales floor. You might think that you don’t have room for that, however Katie explains why you can’t afford NOT to make room. She also explains how a couch just might be the most important part of your garden center marketing plan.
In this article, you will learn:
- The definition of a “Third Place” and how your garden center can benefit from being one.
- How the digital space is a new, ever-present “Fourth Place” and what that means for your business.
- Where you put a “couch” in your the digital space your business occupies
- Why personalizing your customers’ shopping experience can positively impact your bottom line, and ideas for doing it without losing your mind!
