Katie is available to speak at garden industry conferences, as a podcast guest, to present webinars, and lunch-and-learns.
Kate [the host] had such a wonderful time with you. We couldn’t say enough at our morning editorial meeting about how amazing you were on-air. Our entire team appreciated you letting your fun personality shine. We felt that truly created a comfort for our listeners and hopefully will then try this style of growing.
Courtney EverettProducer, Wisconsin Public Radio
I always learn something new when attending one of Katie’s classes. She presents fun new ways to think outside the marketing box
Ken LainPresident, Watters Garden Center
Green Industry Talk Topics
Here are Katie’s most popular talks. Don’t see something you want? Email Katie.
Katie presents these, and other topics live in person and as live webinars.
- Email marketing – tips & tricks, how to choose a service, what not to do, how to batch produce
- SMS marketing – tips & tricks, how to choose a service, what not to do, how to batch produce
- Website design & development (non e-commerce and e-commerce) DIY tips
- How to “buy” a new website
- Turning your garden center into a “third place” or community hub
- Questions to ask before offering e-commerce
Personalized Webinar FAQs
These webinars are perfect for providing professional landscape association CEU credits in between conferences.
What does “Personalized” mean?
It means I’ll use examples (screenshots, tips, and ideas) tailored to your specific industry niche.
What times are available?
Monday-Thursday 10am-8pm Eastern
How many people can attend?
– Up to 500
How much does it cost?
– $650 per group/hour
How will people register?
– You’ll send payment, we’ll choose a date, I’ll set up the webinar, and you’ll send out the registration link!
Is there a recording?
– Yes and it will be available for re-watch for 30 days after the webinar. I’ll send the link to registrants. The recording is not available for downloads and re-posting.
How do I book it?
Send Katie an email
See An Example
Here’s our fall Lunch and Learn about SMS. It was general to the green industry and very casual.
Bio: Katie Elzer-Peters
Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm that specializes in green industry clients. For 14 years she has helped brick and mortar and e-commerces businesses of every size (from small, family-owned to large corporations) grow and thrive in the digital age. Their key offerings are web development (Including ecommerce), web strategy, email marketing, and SEO services. Katie and her team love to make digital marketing tools and tips accessible to everyone, regardless of their tech background or experience.
Elzer-Peters has a B.S. in horticulture from Purdue University and a M.S. in Public Garden Management from the University of Delaware and Longwood Gardens and is a member of the Society of Fellows of Longwood Gardens. Prior to opening her marketing firm, Elzer-Peters served as the Assistant Director at Airlie Gardens, Curator of Landscape at Fort Ticonderoga, and managed educational programs, marketing programs, and horticultural staff at public gardens around the United States. Katie is a regular contributor to Green Profit Magazine and a frequent speaker at green industry conferences. In her spare time she enjoys reading, walking, and urban sketching.
Photo credit: Kirsten Boehmer
Katie gave a dynamic, engaging, and incredibly helpful presentation at the Digging In winter 2022 webinar I attended ! I took the practical steps she presented and immediately implemented her ideas and advice to improve the newsletter I send to our customers. I loved her authentic personality and her openness to share her knowledge in both the presentation and the Q&A.