Welcome to The Garden of Words!
We used to grow plants
- Katie managed botanical gardens.
- Heather, garden centers.
- Jenny had a landscape design firm
- Vi grew native plants.
Now we grow businesses
These days, we pair our horticulture knowledge with our web design, email marketing, SEO, and writing skills with our clients’ amazing plants, products, and services to help our industry grow. Then, once we shut our laptops for the day, we go back outside and dig in the dirt — for fun.
During the last 12 months we:
- Generated $6.7 million in revenue through email marketing
- Did $200,000 in SMS marketing
- Grew email lists by up to 50% across our client portfolio
- Gave 21 instructional talks or webinars to help green industry businesses get more out of their marketing
- Built or maintained websites that generated between $10K-$10M for customers
Ready to get results?
Meet The Team
Owner & Resident Scribble Sketcher
Founder & CEO of 14 Years
Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm that specializes in email marketing, web development, web strategy, and business development for green industry clients. For 14 years she has helped green industry businesses of every size (from individuals to small, family-owned businesses and large corporations) grow and thrive in the age of technology. Katie and her team specialize in making digital marketing tools and tips accessible to everyone, regardless of background or experience.
Background and Education
Katie has a B.S. in horticulture from Purdue University and an M.S. in Public Garden Management from the University of Delaware and Longwood Gardens and is a member of the Society of Fellows of Longwood Gardens. Prior to opening her marketing firm, Elzer-Peters served as the Assistant Director at Airlie Gardens, Curator of Landscape at Fort Ticonderoga, and managed educational programs, marketing programs, and horticultural staff at public gardens around the United States. Katie is a frequent contributor to Green Profit Magazine and a frequent speaker at green industry conferences.
In her spare time, she enjoys lurk sketching, listening to Harry Styles, and reading. She firmly believes that chocolate peanut butter is the best ice cream flavor.
Former full-time employers include:
Queensboro Shirt Company
Assistant Director – Head of Gardens
The King’s Garden at Fort Ticonderoga
WBAA, Public Radio from Purdue University
West Lafayette, IN
- Smithsonian Institution, Horticulture Services Division: Washington, DC
- Marie Selby Botanical Garden: Sarasota, FL
- Washington Park Arboretum: Seattle, WA
- Winterthur Museum, Garden and Library: Greenville, DE
- Scott Arboretum at Swarthmore College: Swarthmore, PA
- Indianapolis Zoo: Indianapolis, IN
- Longwood Gardens: Kennett Square, PA
- The Children’s Museum of Indianapolis: Indianapolis, IN
Executive Assistant & Email Account Rep
Vi is the information ping-pong-er extraordinaire and Katie wrangler. They have an A.S. in landscape design, greenhouse management, and sustainable horticulture, edited high fantasy novels, and worked at a native plant nursery as their inventory coordinator, production lead, and assistant IPM manager.
Most of their time is spent out in the woods with a slew of field guides, but you can also find them painting, petting cats, and tending to their five million houseplants. Nobody can get Katie to do something like Vi can get Katie to do something.
OPERATIONS DIRECTOR, Web Department Head
Web & Business Strategist
Gabriela is the Garden of Words tech nerd that also happens to speak “human.” She manages the Web Department and aims to increase efficiency in operations for The Garden of Words to help serve our clients better.
Gabriela runs a website dedicated to showcasing drag queen talent in her community.
Email Marketing DEPARTMENT HEAD
Heather ensures client email marketing programs operate smoothly and reflect each account’s personality from silly to serious. With a B.A. in English and education, an A.S. in ornamental horticulture, and 20-plus years in the green industry, her passion is connecting people with plants.
Heather calls her career a colorful mosaic from garden retail and wholesale to botanical gardens and ecological restoration. She relishes a good game of Name That Tree. In addition to making clients look and sound good, maintains a busy schedule of writing for the landscape industry, teaching plant classes, and gardening for wildlife. If you ask nicely, she just might send you a tiny dinosaur to brighten your day.
The Swiss Army Knife
Jenny is our Swiss Army Knife of a writer and account manager and she’s been working with Katie for over a decade.
Jenny’s a Master Gardener, a landscape designer, and received a B.A. in Psychology and an M.A. in Theology. Katie calls Jenny her team “comfort goat.” She has the chops to manage projects, write great copy, and facilitate timely client communication.
Jenny lives on a one-acre urban farm in Austin Texas where she raises chickens, goats, ducks, pigs, and breeds beautiful Bernedoodles! Her superpower is efficiency, and she makes a mean smoothie.
Jr. Project Manager
Lovelyn is a key part of the GOW Project Management team. She manages our Monday.com boards, which keeps client projects and tasks moving smoothly and assists with scheduling and calendar management. She is a jack of all trades: she has been a college professor, runs her own baking and cooking classes, is constantly cultivating her tech skills, and is an amazing single mother. Just like a daffodil, Lovelyn is full of hope, positivity, is resilient, and is more than capable of weathering storms. Lovelyn is an Opacarophile and she loves the scenic views of sunsets on the beaches and mountains.
Like a chameleon in the writing world, Rachel can seamlessly fit the voice of any brand. Set your worries aside and restassured that she’ll blow your expectations out of the water in a timely fashion. She’s savvy in specific writing tasks, email marketing, creative projects, or (thanks to her toddler son) the good ol’ flying by the seat of her pants approach.
Oh, and if you need a clever pun, she’s got ‘em! When Rachel isn’t working, you can find her hiking, snowboarding, camping, reading, or gardening!
Sidd is our resident WordPress guru! We entrust him to build beautiful websites using his amazing design skills and creativity. He’s a kind, patient, and reliable part of our team and we’re so fortunate to have him with us!
QA & Proofreading
Claire is our eagle-eyed proofreader; she always knows when to use “that” and when to use “which”, a valuable superpower around here.
She has a background in journalism and writing, with a B.A in Journalism, an M.A. in Writing, and is the author of California Fruit & Vegetable Gardening and California Month-by-Month Gardening. Her favorite place in the world is Abbotts Lagoon, Pt. Reyes National Seashore, in Marin County, California.
When not relaxing by the sea, Claire writes fiction, is a fiber artist, and has a keen interest in genealogy.