The Garden Of Words
Web marketing for Horticulture by Horticulturists
But I'm definitely not suffering from an over-abundance of leisure time. Recent events (Here's an example: New York Times Headline on Monday: Alarmed by A.I. Chatbots, Universities Start Revamping How They Teach) caused me to remember that odd conversation with …
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I DON'T KNOW, DAD. I GUESS SO BUT THEN HERE'S THE THING AFTER YOU PAY THE MONEY AND THEN YOU GET AN APPOINTMENT YOU HAVE TO CLEAR YOUR SCHEDULE AND WE WORK FULL TIME AND THEN THERE ARE THE DOGS. AND WE'RE TRYING TO GET READY FOR THE HOLIDAYS AND LAST WEEK I JUST HAD A FLAT TIRE AND …
If your business has an online presence where you provide your audience with any kind of content, at some point you’ll wonder how to make the leap into offering a product or content for sale. As in, actual money. This should be a part of your overall marketing strategy, and it literally pays to …
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Literally what IS the all the fuss about Harry Styles gracing the June cover of Better Homes & Gardens magazine? Dr. Bridget Behe and Katie talk about it in episode 184 of the Marketing Munchies podcast. Spoiler: Your customers aren't just gardeners. They're gardeners AND …
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In the February 2022 edition of Green Profit, Jen Polanz interviewed Katie Elzer-Peters to find out what was up and coming in the horticulture retail space. Katie shared with Jen her predictions that the neon signs of old were due for a renaissance. …
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In the January 2022 issue of Green Profit, marketing mastermind Katie Elzer-Peters shares her anxieties and experiences with hiring professionals outside of her wheelhouse. Everybody needs somebody sometimes and when you are running your own business, the people you will need most are the ones who …
In the November 2021 issue of Green Profit magazine, Katie Elzer-Peters, garden marketing expert, offers up a serious discussion about the merits of bringing a couch onto your garden center sales floor. You might think that you don't have room for that, however Katie explains why you can't afford …
In the October 2021 edition of Green Profit, Katie sits down with product forecasting genius Ken Lane, owner of Hathaway & Lane, to talk about the dos and don'ts of product forecasting. Far from being something that only million-dollar-a-year companies need to worry about, every company (yes! …
In the August 2021 issue of Green Profit, Katie invites everyone who is interested in opening up a full-service e-commerce store to start with a gift shop. Opening up an online storefront for your brick and mortar business is not only a HUGE commitment, but it can also be expensive, time-consuming, …
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In the April issue of Green Profit, Katie Elzer-Peters talks about some of the most popular tips from her three-part e-commerce mastery series that she led for AmericanHort. This collection of excellent advice for setting up your website for success is perfect for spring cleaning but GOW recommends …
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