The Garden Of Words
Email marketing for Horticulture by Horticulturists
You own or manage an independent garden center or plant shop, and you’re creating or updating your website. What do you absolutely need to include? We understand that a totally blank page or template can be intimidating — and even if you hire an expert to do it for you, they still need to understand …
Continue Reading about THE 10 ESSENTIAL PAGES FOR YOUR GARDEN CENTER WEBSITE
One meeting with Heather Prince (Email Marketing Dept. Head) and you’ll know you are talking to a very unique person. I was convinced, after talking with her on the phone about this blog post, that Heather has more than 24 hours in a day, and yet she seems calm, focused, and not at all …
They were banned from the biggest, most important exhibition of the year. Nobody knew what to do with them. The name they would eventually be known by originated in a sneering, satirical review written by someone who attended the alternative exhibition mounted by the castoffs. Today their …
If you ask Tami Readling if she has any background in plants or gardening, she will say no. She has even said that, compared to the rest of us on The Garden of Words team, she does not even consider herself a gardener (gasp!). But you take one look at her monstera and any sane person would …
Ahhhh, we can hear your thoughts right now. “It’s July, why are we talking about marketing during the slow months? It’s still the growing season!” That’s because, with marketing, it’s best to plan ahead at least one season so you’re not scrambling around at the last minute. Just like you …
Exceptional plants may be the heart of every successful nursery or garden business—but as Katie Elzer-Peters explains on the Growers Gonna Grow podcast, great products don’t automatically translate into great sales. In her conversation with host Rayne Gibson, Katie explores why effective …
Continue Reading about Great Plants Don’t Sell Themselves- Katie Elzer- Peters
The horticulture industry's premier educational event, Cultivate'26, returns July 11–14, 2026, bringing together leading experts, innovative ideas, and valuable networking opportunities for green industry professionals. Among this year's featured speaker Katie Elzer-Peters, Owner of The Garden of …
Joan might be the newest member of The Garden of Words team (two years), but she’s anything but inexperienced! On the GOW website, her job title is “Systems Architect,” helping our clients to streamline their digital marketing systems. But she does so much more, including social media, blog posts, …
"You have 30 minutes and 50 marks to make a painting of that."* THAT is the scene behind me. A cascading tumble of roofs and trees, anchored by a cathedral and punctuated by roses blooming everywhere the eye landed. *I would have had more than 30 minutes — maybe 60 — if I …
Spoiler alert: Don’t use carousels on Instagram if you don’t want more engagement and higher reach. Look, sometimes a one-and-done fabulous image on Instagram is what you want. Other times, you want a video. But while those post types are ideal to add into your content rotation, what you really …
Continue Reading about GUIDE TO CREATING CAROUSELS ON INSTAGRAM
