The Garden Of Words
Web marketing for Horticulture by Horticulturists
You’re building your email list — hooray! You’ve taken time to create an amazing lead magnet (“freebie” that entices people to sign up for your newsletter) and you’re looking actively at ways to grow that list to support your business. But if you haven’t set up your Welcome Email series yet, now’s …
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In a word, no. But let’s dive into this, because as with everything in your business, it depends upon your overall strategy and goals. Reasons to Blog Back when blogging was brand new, if you weren’t blogging, you weren’t very current. Everyone had a blog. Everyone. People obsessed over …
You put so much time and effort into creating a valuable newsletter for your audience, from the timely tips and inspiring images to carefully curated links and tutorials. The entire goal is to get as many eyes on that newsletter as possible, so choosing when to send it is a vital step in this …
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Does your website have your business' hours clearly stated? Whether you're a brick-and-mortar shop or an online business, your customers and clients should have a clear expectation of when they can work with you. 🪴 It not only helps people connect with you efficiently, it creates great …
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Marketing messages sent by text message are 🔥--with most people receiving content on their smart phones rather than their computers, it's a super-smart way to market quickly and effectively. If you are wondering if it's worth it, we'll just say that in the last 12 months, we've helped our …
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When you send out an email or newsletter, link your logo back to your website! This is an easy way for your customers or clients to order or book you — make it as easy for them as possible to find you and your services.🌺Plus, you know human nature. People just start clicking on everything, …
You know you need some help to grow your business, and you've been thinking about hiring someone or a team to get things done. That's smart of you! But you need to budget for it, of course, and that's why we're transparent about what we charge for our services.🌺When you work with us, you know …
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We can't wait to hear your answers to this one! What was your favorite memory as a kid?🌸Jenny here: I grew up in the late 60s/early 70s (yep, I'm old), and every Saturday morning my sister and a few neighborhood friends and I would pack sack lunches and go exploring in the woods around our …
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Do you have your social media accounts posted on your website and in your emails and newsletters? It's a great way to grow your audience! Let's say someone signs up for your emails; that's wonderful. But then they see you're on, say, Instagram, and they think, "Oh, I'll follow them there, that'll be …
Oh, we couldn't begin to count the times we tried something and it didn't work. Or at least, it didn't work the way we thought it would. Guess what? It didn't kill us. 🌟And our clients didn't kill us. We quickly regrouped, figured out another way, came up with a different idea, implemented it, and …
