The Garden Of Words
Web marketing for Horticulture by Horticulturists
But I'm definitely not suffering from an over-abundance of leisure time. Recent events (Here's an example: New York Times Headline on Monday: Alarmed by A.I. Chatbots, Universities Start Revamping How They Teach) caused me to remember that odd conversation with …
Continue Reading about I forced a bot to watch 1,000 hours of zoom meetings…
I DON'T KNOW, DAD. I GUESS SO BUT THEN HERE'S THE THING AFTER YOU PAY THE MONEY AND THEN YOU GET AN APPOINTMENT YOU HAVE TO CLEAR YOUR SCHEDULE AND WE WORK FULL TIME AND THEN THERE ARE THE DOGS. AND WE'RE TRYING TO GET READY FOR THE HOLIDAYS AND LAST WEEK I JUST HAD A FLAT TIRE AND …
Use alt tags for all images! Heather is the manager of our email marketing department, and her tip today touches on something that is all too easy to overlook: Alt tags for your images. WHY: Because they appear in place of an image in case it fails to load. They also are used by screen-reading …
Have you ever proudly stated that you are an amazing multitasker? We used to, too! But did you know that multitasking — switching back and forth between multiple tasks — takes up to 40% more time to get these tasks done, and can reduce your short-term IQ by 15 points? Multitasking takes …
Learn 5 quick things to fix on your website to make it easier for customers to navigate. Jump into the hot seat for a free website evaluation. Ask Katie alllllll your questions to get ready for 2023. Link to register! …
You can have the best content in the world, but if your newsletters are hard to read, you haven’t done your job as a communicator. Okay, sorry to start out on a negative, but sometimes you’ve just gotta rip that Band-Aid off, folks. It’s not just what you write, it’s how you write it, how …
Continue Reading about 9 TIPS FOR WRITING READABLE NEWSLETTERS
If you’re just now starting a regular email or newsletter to your audience, you may wonder what on earth to write about. Sounds funny, since we’re garden communicators, right? But trust us; we’ve been there, too, staring at that blank screen. Your newsletters don’t have to be long, but they do …
Swipe for 5 tips to get more out of these funky little images. Then click the link in our bio for even more tips from @clthegardenlady. 🌿🌿 But wait, there's more! QR codes have had one of the biggest comebacks we've ever seen. They're now a must-have in ads, on …
I (Katie) meant to manage botanical gardens. Vi grew native plants. Jenny went to seminary and was a landscape designer. Rachel taught yoga. Heather was a magazine editor and a garden center manager. Gabriela served in the Air Force Reserve. None of us *planned* to …
Continue Reading about Careers Can Be As Accidental As Car Wrecks
If your business is closed, has shorter hours, summer Fridays, whatever, update your hours wherever your customers will look for them. ⏰ Social media profiles⏰ Website ⏰ Marketing emailsIt's an easy thing to do to make life easier for your customers. …
