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“I Don’t Need SEO”… And Other Lies You Tell Yourself
In the olden days before the internet was bigger than prime time TV, if you wanted to advertise your shiny new business you would put an ad in a magazine or slap your face on a billboard on the side of a highway. But times change and so does business. In our high-tech modern age, businesses set up …
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GETTING THE MOST BANG FOR YOUR BUCK: REPURPOSING CONTENT
You know how content providers (that’s you) get stuck? They try to reinvent the wheel every time they sit down to create content, and wind up exhausted and burned out. Look, you want to get regular, valuable content out there to your followers, but that doesn’t mean that Every. Single. Piece. Has to …
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UNDERSTANDING INSTAGRAM ANALYTICS
If you’re on Instagram and aren’t getting the results you want, one of the first things you want to do is dive into your analytics. Now, we get it—that sounds a bit technical and daunting. We’re garden communicators, not analysts, right? But Instagram makes this fairly easy, and while there are a …
Engine Failure
It was lap 180 of 200 in the 1987 Indianapolis 500 Mile Race and Mario Andretti, who had led 170 of the first 177 laps, heard his engine backfire so bad he said "the sound almost blew my brains out." Nobody else was on the lead lap with him. He would have won the race, had he …
What Can I Ask My Digital Marketing Agency to Do for Me? (And What Should I Do Myself…) – Email Marketing Edition
In the business world, part of a good business plan always includes areas that you, the business owners, will want to own and put your hands on and other areas that make more sense for you to pass off into other hands. Email marketing is no different, but if you are new to the marketing world, it …
Copy of a Copy of a Copy
It's emo February. I have this on repeat. "You won't be the first or be the last to bleed. Every broken heart as far as the eye can see is a copy of a copy of a copy." Sometimes you just need to write some email copy and, like, cry. "Katie, oh my gosh calm DOWN. It's …
Prediction: Neon is on its Way Back in
In the February 2022 edition of Green Profit, Jen Polanz interviewed Katie Elzer-Peters to find out what was up and coming in the horticulture retail space. Katie shared with Jen her predictions that the neon signs of old were due for a renaissance. …
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