It's emo February. I have this on repeat. "You won't be the first or be the last to bleed. Every broken heart as far as the eye can see is a copy of a copy of a copy." Sometimes you just need to write some email copy and, like, cry. "Katie, oh my gosh calm DOWN. It's …
Prediction: Neon is on its Way Back in
In the February 2022 edition of Green Profit, Jen Polanz interviewed Katie Elzer-Peters to find out what was up and coming in the horticulture retail space. Katie shared with Jen her predictions that the neon signs of old were due for a renaissance. …
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Bring Your Blank to Work Day
"Kate Bosworth I Ain't"That's the title of my first blog post about learning to surf. Because, as I said in the post, "Up until today, everything I ever knew about surfing, I learned from watching the movie Blue Crush." Turns out, a lot of people enjoyed reading about someone learning something …
Hiring Outside of Your Comfort Zone
In the January 2022 issue of Green Profit, marketing mastermind Katie Elzer-Peters shares her anxieties and experiences with hiring professionals outside of her wheelhouse. Everybody needs somebody sometimes and when you are running your own business, the people you will need most are the ones who …
They Say The Neon Lights Are Bright
"Wow, you were NOT KIDDING when you said you take a lot of pictures.""Do you ever actually look at all of the pictures you've taken?""What's the point of drawing everything in your sketchbooks if it's all stuck in your sketchbooks?" I do take lots of pictures. I do look at …
Sounds Familiar
"Should we do the Sweeney Todd number I accidentally cut from earlier in the show?" "Nah, let's do Loggins." It was the right call. Within seconds, the (small) crowd was singing along. "People smile and tell me I'm the lucky one. . . " It was …
Craft Services + Noodles
"What happened to fashion?""Why is he wearing the same thing in a different color every night?" (Which, um, relatable. Hello Katie's gray cardigan worn during every zoom meeeting.)"I don't know why he's paying a stylist.""I'm so disappointed." The Internet has spoken and it is …
Get a Couch: Garden Center Marketing
In the November 2021 issue of Green Profit magazine, Katie Elzer-Peters, garden marketing expert, offers up a serious discussion about the merits of bringing a couch onto your garden center sales floor. You might think that you don't have room for that, however Katie explains why you can't afford …
Fish in a Barrel
"It's like I tied a specific fly to catch this rare species of fish that only bites during the month of September on a river in northern Canada that you access via a bush runway. The pilot drops you off with instructions to 'Be back at 10 am sharp 7 days later or else good luck getting home and with …
