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Don’t Forget to ALT
If you have access to the back of your website, you probably swap photos in and out all day long. But if you aren't taking an extra ten seconds and to add ALT text to your photos, you aren't getting as much out of those beautiful images as you could. That's because Google is watching and …
TEXT BLOCKS
A blank sheet of paper is the worst, right? You sit down to write and. . . Yeah, we know the feeling. Jenny, Katie, Heather, Vi all spend our entire days writing for GOW and for clients. Here's a way we make it easier to get going AND to make sure we're hitting essential …
Let’s talk about TEXT, Baby!
ACK! Why would anyone give you their cell phone number? Because they LIKE YOU and they want to hear what you have to say.They're not going to give you their number unless they REALLY want to hear from you. SMS marketing or text marketing is "permission based marketing." That means you …
Do You Need A “Launch” Or A Closeout?
They say closure is a beautiful thing but getting the kind of closure that you need from a marketing agency can be a major challenge if you don't know what to ask for, which is why we made you this handy graphic! But basically it boils down to two important terms: Launch and Closeout. Launch …
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IDENTIFYING YOUR AUDIENCE & CREATING YOUR IDEAL AVATAR
Whether you’re a writer, author, speaker, or blogger, everything you put out there is intended to appeal to a specific audience. Maybe you know exactly who your audience is, but maybe you don’t…or it may need updating or revisiting. Since most of us are in the garden/landscape industry, you might be …
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Limit Text on Pictures
Our email marketing tip of the week is to limit the amount of text on graphics. Using text on images is complicated for a few reasons: 1. Text in the body of your posts scales with different screen sizes, so the text is always as BIG as it can possibly be. This is especially important for …
ASSESSING OPEN AND CLICK-THROUGH RATES: HOW DOES YOUR NEWSLETTER STACK UP?
One of the things we love about email marketing is that email platforms like Mailchimp, Klaviyo, and Convertkit make it very easy to see how your readers are enjoying your newsletters. And while there are several ways to check this, we’re going to focus on the two biggies: open rates and …
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Email Program Upgrade?
Every company has a specialty and ours is big, beautiful, lucrative email marketing campaigns. Regardless of your audience, we are here to support your business by keeping your email marketing list healthy and engaged. If you haven't been paying too much attention to your emails lately, we can …
Name it! Business in Writing
How much do you love it when you get a receipt for a purchase you made? It's pretty great right? How much more amazing would it be if you could get a receipt that showed everything you discussed and agreed to in a conversation? Pretty rad, we think. Like having a court report for all kinds …
