If you have access to the back of your website, you probably swap photos in and out all day long.
But if you aren’t taking an extra ten seconds and to add ALT text to your photos, you aren’t getting as much out of those beautiful images as you could.
That’s because Google is watching and can tell when there’s no ALT text on the images. They’ll ding ya for it.
ALT text is so important to Google because it is a key part of accessibility in websites.
Just as in our email tip of the week, ALT text is important to visually impaired web users.
ALT text also has SEO value.