The Garden Of Words
Web marketing for Horticulture by Horticulturists
(Why? Because I like a challenge and I don’t want to give up caffeine.) Day 4: Learn the Lingo It’s much easier to get a service provider to give you the help that you need when you can speak their language. Two words will help you a lot when understanding what your email marketing team is …
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(Why? I like challenges, but I don’t want to drink apple cider vinegar every day.) Day 3: Add a “view in browser” link! Preferably at the top of the email. If your email gets clipped by the email client like Gmail or Outlook, or if somebody wants to share the email with someone else, or they …
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(Why? I like a challenge and don't want to do 30 days of pushups.) Day 2: Link your logo to your website homepage. It's basically the "easy button" to your website. Not linking it almost guarantees that some people who would have visited your site from your email won't bother.Do I mention …
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(Why? I like a challenge and don't want to do 30 days of pushups. And we're approaching *HOLIDAY* season, so let's crush it!) Day 1. Accessibility Matters. Want people to buy from you? They have to be able to READ your content. Please follow these tips and not the example image with the …
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As digital marketers, it goes without saying that our work is done online, typically with people we haven’t met in person. We carefully craft emails, send newsletters, let them know when we have a sale or promotion, highlight how they can work with us. We pay attention to social media and set up SMS …
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You’re building your email list — hooray! You’ve taken time to create an amazing lead magnet (“freebie” that entices people to sign up for your newsletter) and you’re looking actively at ways to grow that list to support your business. But if you haven’t set up your Welcome Email series yet, now’s …
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In a word, no. But let’s dive into this, because as with everything in your business, it depends upon your overall strategy and goals. Reasons to Blog Back when blogging was brand new, if you weren’t blogging, you weren’t very current. Everyone had a blog. Everyone. People obsessed over …
You put so much time and effort into creating a valuable newsletter for your audience, from the timely tips and inspiring images to carefully curated links and tutorials. The entire goal is to get as many eyes on that newsletter as possible, so choosing when to send it is a vital step in this …
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If you’ve created an online garden talk (or several!) — congratulations! While we’ve mostly focused on in-person garden presentations in the past, online talks are simply another way to connect with your audience and expand your business. (And, in the time of COVID, offering online talks is an …
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Does your website have your business' hours clearly stated? Whether you're a brick-and-mortar shop or an online business, your customers and clients should have a clear expectation of when they can work with you. 🪴 It not only helps people connect with you efficiently, it creates great …
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