(Why? I like a challenge and don’t want to do 30 days of pushups.)
Day 2: Link your logo to your website homepage.
It’s basically the “easy button” to your website. Not linking it almost guarantees that some people who would have visited your site from your email won’t bother.
Do I mention this a lot? Yes!
Will I stop mentioning it? Yes! (When every marketing email comes with their logo linked.)
It’s such low-hanging fruit to get people to your website. It’s so easy to do! If you haven’t looked at your email template in a while, take a peek to make sure that the logo is STILL linked!