If your business is closed, has shorter hours, summer Fridays, whatever, update your hours wherever your customers will look for them. ⏰ Social media profiles⏰ Website ⏰ Marketing emailsIt's an easy thing to do to make life easier for your customers. …
What do we do at The Garden of Words, exactly?
🌻 We are horticulturists that do marketing strategy and marketing deliverables FOR horticultural companies. 🌻 That means we develop and run email marketing programs, we build and manage websites (ecommerce and non-ecommerce), create marketing strategies, develop SMS (text) marketing programs, …
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SOURCING IMAGES FOR CONTENT
Whether you’re a blog writer, social media user, public speaker, or have an image-heavy website, you’ll need high-quality images to support your project. Garden communicators rely heavily on those images—they need to be clear, high resolution, and beautiful. If you’re also a photographer, you’ve got …
Just one!
Let’s face it: the world is pretty overwhelming these days. As a business owner it can be difficult to whack all the moles that pop up. 🔨 What helps me is to declare ONE main focus of the week and do at least ONE thing each morning in that focus area before I check my email. 🔨 Sometimes …
Three ways running a business is like riding a Ferris Wheel
🎡: It’s inevitable that somebody else has been in the same position that you now find yourself in. That’s actually pretty great because then you can talk to them about how they dealt with whatever it is you’re dealing with, whether it’s a sudden influx of customers or a big price increase from a …
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5 Must-haves For A Mobile-friendly Website
Everybody’s website is a work in progress, including ours. No really, we are smack in the middle of tweaking and optimizing everything mentioned here. So don’t beat yourself up if you haven’t done some of these things. Just schedule a little bit of time every day to work on them or send us a …
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Meet team GOW
“Here’s the story Of a gal named Katie Who really wanted To do marketing. She knew she would be Stronger with others So she built this amazing team!” Meet team GOW! We’re at your service. Gabriela: Web & Operations Manager Heather: Email Marketing Manager Lovelyn: …
What does ice cream have to do with selling plants?
🍦 Many thanks to Wes @boombalattis for sharing his secrets. (I was not at all sad to have to visit their shop to get pictures for the article.) 🍦 Wes is fantastic at marketing via social media. I recommend following Boom to see how they do it. 🍦 One thing I LOVE is that they are …
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SMS for B2B
Is there anything that you might not have forgotten to do lately if you had received a text reminder about it? I was talking to Jamie from @midwestgroundcovers for a story that will run in @growertalksgreenprofit later this year and she was remarking how we can all sign up for text alerts in our …
There’s SO. MUCH. DATA.
There's SO. MUCH. DATA. available now, and it's tempting to take it all in, but as @sethgodin says in his May 14th blog post, if the data isn't going to be used to make decisions, it's not helpful, and can actually produce resistance or friction. The entire (short) blog …