The Garden Of Words
Web marketing for Horticulture by Horticulturists
In the February 2022 edition of Green Profit, Jen Polanz interviewed Katie Elzer-Peters to find out what was up and coming in the horticulture retail space. Katie shared with Jen her predictions that the neon signs of old were due for a renaissance. …
Continue Reading about Prediction: Neon is on its Way Back in
In the January 2022 issue of Green Profit, marketing mastermind Katie Elzer-Peters shares her anxieties and experiences with hiring professionals outside of her wheelhouse. Everybody needs somebody sometimes and when you are running your own business, the people you will need most are the ones who …
In the November 2021 issue of Green Profit magazine, Katie Elzer-Peters, garden marketing expert, offers up a serious discussion about the merits of bringing a couch onto your garden center sales floor. You might think that you don't have room for that, however Katie explains why you can't afford …
In the October 2021 edition of Green Profit, Katie sits down with product forecasting genius Ken Lane, owner of Hathaway & Lane, to talk about the dos and don'ts of product forecasting. Far from being something that only million-dollar-a-year companies need to worry about, every company (yes! …
In the August 2021 issue of Green Profit, Katie invites everyone who is interested in opening up a full-service e-commerce store to start with a gift shop. Opening up an online storefront for your brick and mortar business is not only a HUGE commitment, but it can also be expensive, time-consuming, …
Continue Reading about Dip a Toe into E-commerce With a Gift Shop
In the April issue of Green Profit, Katie Elzer-Peters talks about some of the most popular tips from her three-part e-commerce mastery series that she led for AmericanHort. This collection of excellent advice for setting up your website for success is perfect for spring cleaning but GOW recommends …
Continue Reading about Beginner Friendly Do It Yourself Website Audit
In the October 2020 edition of Green Profit, Katie Elzer-Peters helps all of us prepare for an uncertain year ahead by providing actionable steps business owners can take to be prepared. Katie made the rounds and spoke to several members of the horticulture community to see what changes they made in …
Continue Reading about Planning and Adapting Your Business in Uncertain Times
In the June 2020 edition of Green Profit, Katie dives deep into getting started the right way with e-commerce. As with anything, there are a million ways to start a project but there is only on Katie Way™ and for e-commerce, this is the way. In this article, you will learn: How to evaluate …
In the November 2019 edition of Green Profit, agency-owner Katie Elzer-Peters addresses the elephant that is in the corner of every room when she meets a client for the first time: fear of getting "agencied." Every business owner at one time or another has been approached by a huge, shiny marketing …
