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Marketing Munchies with Dr. Bridget Behe
Literally what IS the all the fuss about Harry Styles gracing the June cover of Better Homes & Gardens magazine? Dr. Bridget Behe and Katie talk about it in episode 184 of the Marketing Munchies podcast. Spoiler: Your customers aren't just gardeners. They're gardeners AND …
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Prediction: Neon is on its Way Back in
In the February 2022 edition of Green Profit, Jen Polanz interviewed Katie Elzer-Peters to find out what was up and coming in the horticulture retail space. Katie shared with Jen her predictions that the neon signs of old were due for a renaissance. …
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Hiring Outside of Your Comfort Zone
In the January 2022 issue of Green Profit, marketing mastermind Katie Elzer-Peters shares her anxieties and experiences with hiring professionals outside of her wheelhouse. Everybody needs somebody sometimes and when you are running your own business, the people you will need most are the ones who …
Get a Couch: Garden Center Marketing
In the November 2021 issue of Green Profit magazine, Katie Elzer-Peters, garden marketing expert, offers up a serious discussion about the merits of bringing a couch onto your garden center sales floor. You might think that you don't have room for that, however Katie explains why you can't afford …
Beginning Product Forecasting
In the October 2021 edition of Green Profit, Katie sits down with product forecasting genius Ken Lane, owner of Hathaway & Lane, to talk about the dos and don'ts of product forecasting. Far from being something that only million-dollar-a-year companies need to worry about, every company (yes! …
Dip a Toe into E-commerce With a Gift Shop
In the August 2021 issue of Green Profit, Katie invites everyone who is interested in opening up a full-service e-commerce store to start with a gift shop. Opening up an online storefront for your brick and mortar business is not only a HUGE commitment, but it can also be expensive, time-consuming, …
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Beginner Friendly Do It Yourself Website Audit
In the April issue of Green Profit, Katie Elzer-Peters talks about some of the most popular tips from her three-part e-commerce mastery series that she led for AmericanHort. This collection of excellent advice for setting up your website for success is perfect for spring cleaning but GOW recommends …
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