In the April issue of Green Profit, Katie Elzer-Peters talks about some of the most popular tips from her three-part e-commerce mastery series that she led for AmericanHort. This collection of excellent advice for setting up your website for success is perfect for spring cleaning but GOW recommends a thorough review of your web content every 6 months just to make sure everything is exactly where you left it.
In this article, you will learn:
- How to evaluate your website like a customer
- The art of setting up your website like a map to guide your customers
- Determining your MDR and SDR – Most Desired and Second Desired Responses from your customers
- Quick tips for making your website customer friendly