The Garden Of Words
Web marketing for Horticulture by Horticulturists
š”: Itās inevitable that somebody else has been in the same position that you now find yourself in. Thatās actually pretty great because then you can talk to them about how they dealt with whatever it is youāre dealing with, whether itās a sudden influx of customers or a big price increase from a …
Continue Reading about Three ways running a business is like riding a Ferris Wheel
āHereās the story Of a gal named Katie Who really wanted To do marketing. She knew she would be Stronger with others So she built this amazing team!ā Meet team GOW! Weāre at your service. Gabriela: Web & Operations Manager Heather: Email Marketing Manager Lovelyn: …
š¦ā Many thanks to WesĀ @boombalattisĀ for sharing his secrets. (I was not at all sad to have to visit their shop to get pictures for the article.)ā š¦ā Wes is fantastic at marketing via social media. I recommend following Boom to see how they do it. ā š¦ā One thing I LOVE is that they are …
Continue Reading about What does ice cream have to do with selling plants?
There's SO. MUCH. DATA. available now, and it's tempting to take it all in, but as @sethgodin says in his May 14th blog post, if the data isn't going to be used to make decisions, it's not helpful, and can actually produce resistance or friction. The entire (short) blog …
From Katie:ā I read this quote from Elizabeth Lawrence, "There is a garden in every childhood, an enchanted place, where colors are brighter, the air is softer, and the morning more fragrant than ever again.ā during my remarks opening the garden party to benefit the King's Garden at Fort …
Continue Reading about Who I spend it with, working for, working with? ā
It's "Women in Horticulture" week! These are just a few of the fantastic women we work with and are friends with and get to call colleagues. ā In our world, it's "Women in Horticulture" week, every week. ā Tag an amazing Woman in Hort we should get to know! …
This week's newsletter is all about showing, not telling, or how to help people picture abstract concepts. ā š·ā For instance: If people want big bulb displays they need to plant a LOT of bulbs. They don't know what "a lot" is. So you gotta show them. ā š·ā There's a reason why people say "A …
What does ice cream have to do with selling plants? Click the link in our bio to learn more. ā š¦ā Many thanks to Wes @boombalattis for sharing his secrets. (I was not at all sad to have to visit their shop to get pictures for the article.)ā š¦ā Wes is fantastic at marketing via social …
Continue Reading about What does ice cream have to do with selling plants?
Did you know that SMS marketing (text marketing) can have 10 times the conversion rate of email? ā Beyond sales, though, SMS has TONS of applications in the garden world. ā š³ New plant alertsā š³ Plant care alerts and infoā š³ Weekly specials or discountsā š³ Special event remindersā š³ Pre-order …
We talk a lot about building your ābrandā here at The Garden of Words, and one tool that can help you maintain your branding consistently is a ābrand kit.ā Whether you work on your own or have a team behind you, a brand kit includes the tools and information you or anyone working for you needs to …
Continue Reading about WHATāS A BRAND KITāAND WHY DO I NEED ONE?
