What does ice cream have to do with selling plants?

🍦⁠ Many thanks to Wes @boombalattis for sharing his secrets. (I was not at all sad to have to visit their shop to get pictures for the article.)⁠

🍦⁠ Wes is fantastic at marketing via social media. I recommend following Boom to see how they do it. ⁠

🍦⁠ One thing I LOVE is that they are RELIGIOUS about posting pictures of the flavor walls at their three locations each day so people can see what’s on offer. ⁠

🍦⁠ I ♥️ any business that does not make me HUNT for vital info. Such as what ice cream is on offer that day.