The Garden Of Words
Web marketing for Horticulture by Horticulturists
TL:DR: Feelings are contagious, even in business. Especially in business. Here's how to use that to your advantage. "Howdy hey!""HelloOO""Hiiiiiiiii""Good morning!"One, by one the GOW team and our clients popped onto zoom.And then, "Katie WHAT are you WEARING?!?" "Oh, these are my Zoom …
TL:DR: It's fine to hire a "yes man." It's better for everyone if we all understand we're looking for a "yes man" going in. "I'm going to text the client right now," I said."Why?" asked Vi.*I pause. Think.* "Yeah, you're right. We should finish what we are doing. "I think I should call Steph …
While I was typing the subject line for this newsletter I accidentally typed "Newton's First Law of Business." Then I was like, "Eh, let's go with it." It's really the "Newton's First Law of Motion," which featured prominently in some yogurt commercials a few years …
TL:DR summary: How can you help your customers or clients place complete orders? How can you help them choose the right online talk, landscape design, haircut, jewelry, commissioned painting, container planting, etc. and be happy with it? "Do they have hot lobster?" my Mom asked. In …
Why are there so manySongs about rainbowsAnd what's on the other side? When I hear those words I think of my knit pink outfit. A skirt and a cardigan. Some tights. The scent of a sweaty horse. . . WHAT WHAT? I think of 6th grad cotillion with Mrs. Kinnear. She had a white bun and lucite heels …
Over it? click here to unsubscribe from this list right this very minute. IMPORTANT ANNOUNCEMENT We are switching the gardenofwords.com email provider and domain managing on Friday, April 9. Prep work is happening Thursday, April 8. That means that emails sent to …
In the April issue of Green Profit, Katie Elzer-Peters talks about some of the most popular tips from her three-part e-commerce mastery series that she led for AmericanHort. This collection of excellent advice for setting up your website for success is perfect for spring cleaning but GOW recommends …
Continue Reading about Beginner Friendly Do It Yourself Website Audit
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And you know what’s happening in Austin right now, yes? They've had better weeks, for sure. And they're some of the fortunate ones. So, what happened when a third of my staff were out? And not just out, but in actual danger? I stopped. Before I did anything. I stopped. Mallary and …
Continue Reading about I’ll Stop the World and Melt with You
“Ok, good. I thought something was wrong with Joe.” (Joe is my dear husband.) This was, maybe, five years ago? I went through it again about 15 months ago. I had already been through it in a BIG BIG, life-changing way 13 years ago when I switched from managing botanical gardens to the type …
