TL:DR summary: How can you help your customers or clients place complete orders? How can you help them choose the right online talk, landscape design, haircut, jewelry, commissioned painting, container planting, etc. and be happy with it? "Do they have hot lobster?" my Mom asked. In …
The Rainbow Connection
Why are there so manySongs about rainbowsAnd what's on the other side? When I hear those words I think of my knit pink outfit. A skirt and a cardigan. Some tights. The scent of a sweaty horse. . . WHAT WHAT? I think of 6th grad cotillion with Mrs. Kinnear. She had a white bun and lucite heels …
Good Housekeeping
Over it? click here to unsubscribe from this list right this very minute. IMPORTANT ANNOUNCEMENT We are switching the gardenofwords.com email provider and domain managing on Friday, April 9. Prep work is happening Thursday, April 8. That means that emails sent to …
Beginner Friendly Do It Yourself Website Audit
In the April issue of Green Profit, Katie Elzer-Peters talks about some of the most popular tips from her three-part e-commerce mastery series that she led for AmericanHort. This collection of excellent advice for setting up your website for success is perfect for spring cleaning but GOW recommends …
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Fold the Cheese
Quick note: You receive my newsletter because you downloaded handouts from one of my talks (and maybe missed the opt in language), asked to be added, or added yourself. Decided the newsletter is not useful or relevant? You can click here to unsubscribe from this list right this very minute. No hard …
I’ll Stop the World and Melt with You
And you know what’s happening in Austin right now, yes? They've had better weeks, for sure. And they're some of the fortunate ones. So, what happened when a third of my staff were out? And not just out, but in actual danger? I stopped. Before I did anything. I stopped. Mallary and …
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Good Grief
“Ok, good. I thought something was wrong with Joe.” (Joe is my dear husband.) This was, maybe, five years ago? I went through it again about 15 months ago. I had already been through it in a BIG BIG, life-changing way 13 years ago when I switched from managing botanical gardens to the type …
Best If Used By …
You clean out the actual fridge for a lot of different reasons. I’m thinking this whole “cleaning out the refrigerator” metaphor is really useful. In business terms. I Have To Treat My Business Like A Refrigerator. For the most part, cleaning out the actual refrigerator is not an emotional job …
Tell Me What you Want
I had a really great day last Saturday. Why? I saw a sign pointing to a fish fry and I followed it. Arriving onsite was like finding a pot of gold at the end of the rainbow. At least, it was for this girl who misses people and new experiences. And, …
Kind of a Big Deal
Four years ago today I fired off some snarly text messages to my friend Kim in the middle of dinner. I was eating what would become my traditional pre running race dinner: a moderately sized plate of spaghetti and meatballs.And I was bricking it. The cause of my angst? I was running the 5K …
