In the November 2021 issue of Green Profit magazine, Katie Elzer-Peters, garden marketing expert, offers up a serious discussion about the merits of bringing a couch onto your garden center sales floor. You might think that you don't have room for that, however Katie explains why you can't afford …
Fish in a Barrel
"It's like I tied a specific fly to catch this rare species of fish that only bites during the month of September on a river in northern Canada that you access via a bush runway. The pilot drops you off with instructions to 'Be back at 10 am sharp 7 days later or else good luck getting home and with …
Don’t Be Afraid of Contracts
I used to be afraid of contracts. "Oh if they have to do too much paperwork they won't want to hire me." "Oh what if the contracts upset them." "What's the point anyway? It's not like we're going to sue each other." And THEN I had a client not return phone calls or emails for a …
Running Saved Me
OH MY GOODNESS! SUCH DRAMA FOR A WEDNESDAY MORNING. Is that a clickbaity headline? Well, YES, probably. Is it true? Sorta. Like most clickbaity headlines, there's more to the story than just running. My BIG TRANSFORMATION as evident in the featured photo is the result of a combination of …
Two Hour Rule
What's the first thing you do when you sit down at your desk? Do you check your email? Probably. That's what most people do. If there is ONE THING I could tell you to do that would help you get ahead with your business it would be to stop checking your email at the start of the day. If …
Beginning Product Forecasting
In the October 2021 edition of Green Profit, Katie sits down with product forecasting genius Ken Lane, owner of Hathaway & Lane, to talk about the dos and don'ts of product forecasting. Far from being something that only million-dollar-a-year companies need to worry about, every company (yes! …
Why I need Fifteen Pencil Cups
When I was 8 years old I wouldn't leave home without a briefcase (yes, an actual briefcase that clicked open and had pockets for things like calculators and pencils and legal pads) filled with pens and pencils and paper. I probably had a stapler. What 8-year-old leaves home without a stapler? I …
Why’d you do that?
"I'm here to pick up for Katie." *Confusion and bag rustling ensues.* "I'm Katie. Do you have any questions about the order?" "Yeah - why'd you order through GrubHub?" It was POURING rain, I mean, I had to CHANGE MY PANTS when I got home rain, I couldn't see because I was wearing …
I’d like a word
"What's a 'real humdinger?'""What do you mean by 'Knickers in a twist?'""So. . . catawampus?"As Mallary says, "The idioms are free-flowing from you, Katie." On the regular, Mate, our Email Specialist who is fluent in four languages (English, Spanish, Hungarian, and Portuguese) and …
Dip a Toe into E-commerce With a Gift Shop
In the August 2021 issue of Green Profit, Katie invites everyone who is interested in opening up a full-service e-commerce store to start with a gift shop. Opening up an online storefront for your brick and mortar business is not only a HUGE commitment, but it can also be expensive, time-consuming, …
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