The Garden Of Words
Web marketing for Horticulture by Horticulturists
We talk a lot about building your “brand” here at The Garden of Words, and one tool that can help you maintain your branding consistently is a “brand kit.” Whether you work on your own or have a team behind you, a brand kit includes the tools and information you or anyone working for you needs to …
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Kevin Coffey, Postdoctoral Scholar at the University of Washington Department of Psychiatry and Behavioral Sciences, and his team have spent years of their lives listening to mice and rat squeaks to investigate disorders of the nervous system" Whatever your job is, it isn't that. …
Are you great at starting projects but have a rough time finishing? Maybe you're afraid to hit "send" on that marketing email. Perhaps you can write content all day, but when it comes to MailChimp, you're stuck. Maybe you have your website copy and pictures pulled together but don't know …
If you've been out and about shopping in home goods stores or paying attention beauty influencers, wedding florists, anyone under the age of 25, and makers, you've probably seen dried flowers. . . everywhere. Like almost all things '70s, from disco to macrame. dried flowers are back. They're …
Literally what IS the all the fuss about Harry Styles gracing the June cover of Better Homes & Gardens magazine? Dr. Bridget Behe and Katie talk about it in episode 184 of the Marketing Munchies podcast. Spoiler: Your customers aren't just gardeners. They're gardeners AND …
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Why keep marketing if you're already busy? Here are 5 reasons why now is the BEST time to keep your foot on the gas. Keep Marketing When You're Busy Because: 1. When you're busy you have more eyes on your business marketing emails, social media, and website. It's your best time to …
Continue Reading about 5 Reasons to keep marketing when you’re busy
If you read our blog post about creating live video for Facebook, now’s your chance to learn about how to do the same thing over on Instagram. Although some tips will be the same, Instagram and Facebook have different features and best practices to keep in mind so that your live video is effective, …
We’ve long known the power of video—while social media posts with great images command much better engagement than simple text posts, video tops them all. And live video is even more engaging! If this is something that scares the pants off of you, for heaven’s sake, pull up your pants and read our …
Some people think too many "shop now" "click here" "learn more" buttons look screamy. In fact, they feel downright weird about putting any "buy now" buttons anywhere in their emails or on their website. Here's the thing: Your website visitors want to find information from you and take action. Those …
Quick tip: Do you offer location-based services, such as lawn care, professional gardening, workshops, etc.? Make sure to include your service area on your website and/or in your social media profiles. You'd be AMAZED at how many businesses forget to share this crucial bit of info in …
