The Garden Of Words
Web marketing for Horticulture by Horticulturists
What does ice cream have to do with selling plants? Click the link in our bio to learn more. 🍦Many thanks to Wes @boombalattis for sharing his secrets. (I was not at all sad to have to visit their shop to get pictures for the article.) 🍦Wes is fantastic at marketing via social …
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Did you know that SMS marketing (text marketing) can have 10 times the conversion rate of email? Beyond sales, though, SMS has TONS of applications in the garden world. 🌳 New plant alerts🌳 Plant care alerts and info🌳 Weekly specials or discounts🌳 Special event reminders🌳 Pre-order …
We talk a lot about building your “brand” here at The Garden of Words, and one tool that can help you maintain your branding consistently is a “brand kit.” Whether you work on your own or have a team behind you, a brand kit includes the tools and information you or anyone working for you needs to …
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Kevin Coffey, Postdoctoral Scholar at the University of Washington Department of Psychiatry and Behavioral Sciences, and his team have spent years of their lives listening to mice and rat squeaks to investigate disorders of the nervous system" Whatever your job is, it isn't that. …
Are you great at starting projects but have a rough time finishing? Maybe you're afraid to hit "send" on that marketing email. Perhaps you can write content all day, but when it comes to MailChimp, you're stuck. Maybe you have your website copy and pictures pulled together but don't know …
If you've been out and about shopping in home goods stores or paying attention beauty influencers, wedding florists, anyone under the age of 25, and makers, you've probably seen dried flowers. . . everywhere. Like almost all things '70s, from disco to macrame. dried flowers are back. They're …
Literally what IS the all the fuss about Harry Styles gracing the June cover of Better Homes & Gardens magazine? Dr. Bridget Behe and Katie talk about it in episode 184 of the Marketing Munchies podcast. Spoiler: Your customers aren't just gardeners. They're gardeners AND …
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Why keep marketing if you're already busy? Here are 5 reasons why now is the BEST time to keep your foot on the gas. Keep Marketing When You're Busy Because: 1. When you're busy you have more eyes on your business marketing emails, social media, and website. It's your best time to …
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If you read our blog post about creating live video for Facebook, now’s your chance to learn about how to do the same thing over on Instagram. Although some tips will be the same, Instagram and Facebook have different features and best practices to keep in mind so that your live video is effective, …
We’ve long known the power of video—while social media posts with great images command much better engagement than simple text posts, video tops them all. And live video is even more engaging! If this is something that scares the pants off of you, for heaven’s sake, pull up your pants and read our …
