There's SO. MUCH. DATA. available now, and it's tempting to take it all in, but as @sethgodin says in his May 14th blog post, if the data isn't going to be used to make decisions, it's not helpful, and can actually produce resistance or friction. The entire (short) blog …
Who I spend it with, working for, working with?
From Katie: I read this quote from Elizabeth Lawrence, "There is a garden in every childhood, an enchanted place, where colors are brighter, the air is softer, and the morning more fragrant than ever again.” during my remarks opening the garden party to benefit the King's Garden at Fort …
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Women in Horticulture
It's "Women in Horticulture" week! These are just a few of the fantastic women we work with and are friends with and get to call colleagues. In our world, it's "Women in Horticulture" week, every week. Tag an amazing Woman in Hort we should get to know! …
Want to plant 100 BULBS?
This week's newsletter is all about showing, not telling, or how to help people picture abstract concepts. 🌷For instance: If people want big bulb displays they need to plant a LOT of bulbs. They don't know what "a lot" is. So you gotta show them. 🌷There's a reason why people say "A …
What does ice cream have to do with selling plants?
What does ice cream have to do with selling plants? Click the link in our bio to learn more. 🍦Many thanks to Wes @boombalattis for sharing his secrets. (I was not at all sad to have to visit their shop to get pictures for the article.) 🍦Wes is fantastic at marketing via social …
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SMS or SOS?
Did you know that SMS marketing (text marketing) can have 10 times the conversion rate of email? Beyond sales, though, SMS has TONS of applications in the garden world. 🌳 New plant alerts🌳 Plant care alerts and info🌳 Weekly specials or discounts🌳 Special event reminders🌳 Pre-order …
WHAT’S A BRAND KIT—AND WHY DO I NEED ONE?
We talk a lot about building your “brand” here at The Garden of Words, and one tool that can help you maintain your branding consistently is a “brand kit.” Whether you work on your own or have a team behind you, a brand kit includes the tools and information you or anyone working for you needs to …
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I Think You’ll Want To See This
Kevin Coffey, Postdoctoral Scholar at the University of Washington Department of Psychiatry and Behavioral Sciences, and his team have spent years of their lives listening to mice and rat squeaks to investigate disorders of the nervous system" Whatever your job is, it isn't that. …
Last Mile Services
Are you great at starting projects but have a rough time finishing? Maybe you're afraid to hit "send" on that marketing email. Perhaps you can write content all day, but when it comes to MailChimp, you're stuck. Maybe you have your website copy and pictures pulled together but don't know …
TRENDING: DIY DRY
If you've been out and about shopping in home goods stores or paying attention beauty influencers, wedding florists, anyone under the age of 25, and makers, you've probably seen dried flowers. . . everywhere. Like almost all things '70s, from disco to macrame. dried flowers are back. They're …
