The Garden Of Words
Web marketing for Horticulture by Horticulturists
If you’ve created an online garden talk (or several!) — congratulations! While we’ve mostly focused on in-person garden presentations in the past, online talks are simply another way to connect with your audience and expand your business. (And, in the time of COVID, offering online talks is an …
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Does your website have your business' hours clearly stated? Whether you're a brick-and-mortar shop or an online business, your customers and clients should have a clear expectation of when they can work with you. 🪴 It not only helps people connect with you efficiently, it creates great …
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Marketing messages sent by text message are 🔥--with most people receiving content on their smart phones rather than their computers, it's a super-smart way to market quickly and effectively. If you are wondering if it's worth it, we'll just say that in the last 12 months, we've helped our …
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When you send out an email or newsletter, link your logo back to your website! This is an easy way for your customers or clients to order or book you — make it as easy for them as possible to find you and your services.🌺Plus, you know human nature. People just start clicking on everything, …
You know you need some help to grow your business, and you've been thinking about hiring someone or a team to get things done. That's smart of you! But you need to budget for it, of course, and that's why we're transparent about what we charge for our services.🌺When you work with us, you know …
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We can't wait to hear your answers to this one! What was your favorite memory as a kid?🌸Jenny here: I grew up in the late 60s/early 70s (yep, I'm old), and every Saturday morning my sister and a few neighborhood friends and I would pack sack lunches and go exploring in the woods around our …
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Do you have your social media accounts posted on your website and in your emails and newsletters? It's a great way to grow your audience! Let's say someone signs up for your emails; that's wonderful. But then they see you're on, say, Instagram, and they think, "Oh, I'll follow them there, that'll be …
Oh, we couldn't begin to count the times we tried something and it didn't work. Or at least, it didn't work the way we thought it would. Guess what? It didn't kill us. 🌟And our clients didn't kill us. We quickly regrouped, figured out another way, came up with a different idea, implemented it, and …
We can't do without our Claire! While we're all pretty good writers, we depend upon Claire's ninja skill of proofreading before the copy gets drafted and sent out the door. 🌺Claire recommends proofing first with your eyes, then reading the copy out loud — it's amazing what will jump out at you …
There are lots of email marketing platforms to choose from, and while we will work with any one our clients already have up and running, Mailchimp and Klaviyo are our preferred programs. Here's why:🌟Mailchimp: It's great for smaller monthly or bi-monthly newsletters, has free options to get …
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