Some people think too many "shop now" "click here" "learn more" buttons look screamy. In fact, they feel downright weird about putting any "buy now" buttons anywhere in their emails or on their website. Here's the thing: Your website visitors want to find information from you and take action. Those …
Stack It Up
Ice skating & Running & Surfing & Stand up paddle surfing & Paddleboarding & Prone paddleboarding & Reading & Gardening & Metalsmithing & Knitting & Flute playing & Horseback riding & Pickleball & Rug hooking …
Let’s talk about TEXT, Baby!
ACK! Why would anyone give you their cell phone number? Because they LIKE YOU and they want to hear what you have to say.They're not going to give you their number unless they REALLY want to hear from you. SMS marketing or text marketing is "permission based marketing." That means you …
IDENTIFYING YOUR AUDIENCE & CREATING YOUR IDEAL AVATAR
Whether you’re a writer, author, speaker, or blogger, everything you put out there is intended to appeal to a specific audience. Maybe you know exactly who your audience is, but maybe you don’t…or it may need updating or revisiting. Since most of us are in the garden/landscape industry, you might be …
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Website tip: Avoid dead ends
Always include call to action (CTA) buttons or links on pages for people to read more, learn more, email you, book a call, contact you, or buy now. Website visitors WANT you to lead them through the website to help them get what they need. These calls to action help. Not sure what to add as a …
WHAT’S MY VOICE? 10 WAYS TO HELP YOU HONE IT
Whether you’re speaking, writing a blog post, or planning social media captions, you have a “voice.” And if you do any of the above for a company, the company also has a “voice,” and you need to know what it is to effectively communicate your (or the company’s) brand. So, what is the voice and …
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Learn the Lingo: Email Marketing Edition
📫 ESP: Email service provider. This is your marketing email service such as MailChimp or Klaviyo. 📫 Cart Recovery Series: An email or a series of emails automatically sent to shoppers that started checkout but didn't finish. Usually results in high dollars per recipient. 📫 Dollars per …
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12 WAYS TO BUILD YOUR EMAIL LIST
You’ve likely heard it before, but it’s so important that it bears repeating. One of the most crucial things you can do for your business is to build your email list, and we’re going to tell you why. Why Do I Need an Email List Anyway? Because you will own it and all the information on it, …
Name it… PLACING AN ORDER
When you go out to eat, you place an order for your food and then. . . you get what you want! Ideally, that is. It's no different when working with a marketing company, or with your team members. When you say, "Ok, I'm placing my order," it sounds oddly formal, but it also signals to …
GETTING THE MOST BANG FOR YOUR BUCK: REPURPOSING CONTENT
You know how content providers (that’s you) get stuck? They try to reinvent the wheel every time they sit down to create content, and wind up exhausted and burned out. Look, you want to get regular, valuable content out there to your followers, but that doesn’t mean that Every. Single. Piece. Has to …
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