If you've been out and about shopping in home goods stores or paying attention beauty influencers, wedding florists, anyone under the age of 25, and makers, you've probably seen dried flowers. . . everywhere. Like almost all things '70s, from disco to macrame. dried flowers are back. They're …
5 Reasons to keep marketing when you’re busy
Why keep marketing if you're already busy? Here are 5 reasons why now is the BEST time to keep your foot on the gas. Keep Marketing When You're Busy Because: 1. When you're busy you have more eyes on your business marketing emails, social media, and website. It's your best time to …
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LIVE VIDEO ON INSTAGRAM
If you read our blog post about creating live video for Facebook, now’s your chance to learn about how to do the same thing over on Instagram. Although some tips will be the same, Instagram and Facebook have different features and best practices to keep in mind so that your live video is effective, …
LIVE VIDEO ON FACEBOOK
We’ve long known the power of video—while social media posts with great images command much better engagement than simple text posts, video tops them all. And live video is even more engaging! If this is something that scares the pants off of you, for heaven’s sake, pull up your pants and read our …
That, friends, is a CTA!
Some people think too many "shop now" "click here" "learn more" buttons look screamy. In fact, they feel downright weird about putting any "buy now" buttons anywhere in their emails or on their website. Here's the thing: Your website visitors want to find information from you and take action. Those …
Stack It Up
Ice skating & Running & Surfing & Stand up paddle surfing & Paddleboarding & Prone paddleboarding & Reading & Gardening & Metalsmithing & Knitting & Flute playing & Horseback riding & Pickleball & Rug hooking …
Let’s talk about TEXT, Baby!
ACK! Why would anyone give you their cell phone number? Because they LIKE YOU and they want to hear what you have to say.They're not going to give you their number unless they REALLY want to hear from you. SMS marketing or text marketing is "permission based marketing." That means you …
IDENTIFYING YOUR AUDIENCE & CREATING YOUR IDEAL AVATAR
Whether you’re a writer, author, speaker, or blogger, everything you put out there is intended to appeal to a specific audience. Maybe you know exactly who your audience is, but maybe you don’t…or it may need updating or revisiting. Since most of us are in the garden/landscape industry, you might be …
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Website tip: Avoid dead ends
Always include call to action (CTA) buttons or links on pages for people to read more, learn more, email you, book a call, contact you, or buy now. Website visitors WANT you to lead them through the website to help them get what they need. These calls to action help. Not sure what to add as a …
WHAT’S MY VOICE? 10 WAYS TO HELP YOU HONE IT
Whether you’re speaking, writing a blog post, or planning social media captions, you have a “voice.” And if you do any of the above for a company, the company also has a “voice,” and you need to know what it is to effectively communicate your (or the company’s) brand. So, what is the voice and …
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