If you read our blog post about creating live video for Facebook, now’s your chance to learn about how to do the same thing over on Instagram. Although some tips will be the same, Instagram and Facebook have different features and best practices to keep in mind so that your live video is effective, …
LIVE VIDEO ON FACEBOOK
We’ve long known the power of video—while social media posts with great images command much better engagement than simple text posts, video tops them all. And live video is even more engaging! If this is something that scares the pants off of you, for heaven’s sake, pull up your pants and read our …
That, friends, is a CTA!
Some people think too many "shop now" "click here" "learn more" buttons look screamy. In fact, they feel downright weird about putting any "buy now" buttons anywhere in their emails or on their website. Here's the thing: Your website visitors want to find information from you and take action. Those …
Offer Location- Specific Services?
Quick tip: Do you offer location-based services, such as lawn care, professional gardening, workshops, etc.? Make sure to include your service area on your website and/or in your social media profiles. You'd be AMAZED at how many businesses forget to share this crucial bit of info in …
Stack It Up
Ice skating & Running & Surfing & Stand up paddle surfing & Paddleboarding & Prone paddleboarding & Reading & Gardening & Metalsmithing & Knitting & Flute playing & Horseback riding & Pickleball & Rug hooking …
Don’t Forget to ALT
If you have access to the back of your website, you probably swap photos in and out all day long. But if you aren't taking an extra ten seconds and to add ALT text to your photos, you aren't getting as much out of those beautiful images as you could. That's because Google is watching and …
TEXT BLOCKS
A blank sheet of paper is the worst, right? You sit down to write and. . . Yeah, we know the feeling. Jenny, Katie, Heather, Vi all spend our entire days writing for GOW and for clients. Here's a way we make it easier to get going AND to make sure we're hitting essential …
Let’s talk about TEXT, Baby!
ACK! Why would anyone give you their cell phone number? Because they LIKE YOU and they want to hear what you have to say.They're not going to give you their number unless they REALLY want to hear from you. SMS marketing or text marketing is "permission based marketing." That means you …
Do You Need A “Launch” Or A Closeout?
They say closure is a beautiful thing but getting the kind of closure that you need from a marketing agency can be a major challenge if you don't know what to ask for, which is why we made you this handy graphic! But basically it boils down to two important terms: Launch and Closeout. Launch …
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IDENTIFYING YOUR AUDIENCE & CREATING YOUR IDEAL AVATAR
Whether you’re a writer, author, speaker, or blogger, everything you put out there is intended to appeal to a specific audience. Maybe you know exactly who your audience is, but maybe you don’t…or it may need updating or revisiting. Since most of us are in the garden/landscape industry, you might be …
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