Although Rachel has zero background in horticulture, she’s been on The Garden of Words team for 8 years, second only to Jenny. And while Rachel sometimes views her lack of hort background as a negative on our team, we view it as a positive — it’s easy for the rest of us to take for granted that what …
THE 10 ESSENTIAL PAGES FOR YOUR GROWER WEBSITE
If you own or manage a business as a grower in the horticulture industry, your website is your workhorse. While it does take some work to effectively set up a functional and informational grower website, you’ll be glad in the end that you spent the time to organize the essential information. So what …
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MEET GOW TEAM MEMBER KATIE ELZER-PETERS
And yes, we said “team member” because even though Katie’s the boss and owner, she is still a part of the team! Usually with the “meet the team” blog posts, we start out with a little background info on that person. And while that’s important and interesting, you can read all about Katie’s …
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Down The Tubes
They were banned from the biggest, most important exhibition of the year. Nobody knew what to do with them. The name they would eventually be known by originated in a sneering, satirical review written by someone who attended the alternative exhibition mounted by the castoffs. Today their …
MARKETING DURING THE SLOW MONTHS
Ahhhh, we can hear your thoughts right now. “It’s July, why are we talking about marketing during the slow months? It’s still the growing season!” That’s because, with marketing, it’s best to plan ahead at least one season so you’re not scrambling around at the last minute. Just like you …
Great Plants Don’t Sell Themselves- Katie Elzer- Peters
Exceptional plants may be the heart of every successful nursery or garden business—but as Katie Elzer-Peters explains on the Growers Gonna Grow podcast, great products don’t automatically translate into great sales. In her conversation with host Rayne Gibson, Katie explores why effective …
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MEET GOW TEAM MEMBER JOAN DUDNEY
Joan might be the newest member of The Garden of Words team (two years), but she’s anything but inexperienced! On the GOW website, her job title is “Systems Architect,” helping our clients to streamline their digital marketing systems. But she does so much more, including social media, blog posts, …
All Gas No Breaks
"You have 30 minutes and 50 marks to make a painting of that."* THAT is the scene behind me. A cascading tumble of roofs and trees, anchored by a cathedral and punctuated by roses blooming everywhere the eye landed. *I would have had more than 30 minutes — maybe 60 — if I …
GUIDE TO CREATING CAROUSELS ON INSTAGRAM
Spoiler alert: Don’t use carousels on Instagram if you don’t want more engagement and higher reach. Look, sometimes a one-and-done fabulous image on Instagram is what you want. Other times, you want a video. But while those post types are ideal to add into your content rotation, what you really …
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Venn You See This
"We're not a horticulture company." "This isn't a petunia" "We're not a garden center" Said - A big plant brand - Someone holding a petunia - The owner of a garden center. All while in meetings recently. And you know what? They're …
