Ahhhh, we can hear your thoughts right now. “It’s July, why are we talking about marketing during the slow months? It’s still the growing season!” That’s because, with marketing, it’s best to plan ahead at least one season so you’re not scrambling around at the last minute. Just like you …
Great Plants Don’t Sell Themselves- Katie Elzer- Peters
Exceptional plants may be the heart of every successful nursery or garden business—but as Katie Elzer-Peters explains on the Growers Gonna Grow podcast, great products don’t automatically translate into great sales. In her conversation with host Rayne Gibson, Katie explores why effective …
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MEET GOW TEAM MEMBER JOAN DUDNEY
Joan might be the newest member of The Garden of Words team (two years), but she’s anything but inexperienced! On the GOW website, her job title is “Systems Architect,” helping our clients to streamline their digital marketing systems. But she does so much more, including social media, blog posts, …
All Gas No Breaks
"You have 30 minutes and 50 marks to make a painting of that."* THAT is the scene behind me. A cascading tumble of roofs and trees, anchored by a cathedral and punctuated by roses blooming everywhere the eye landed. *I would have had more than 30 minutes — maybe 60 — if I …
GUIDE TO CREATING CAROUSELS ON INSTAGRAM
Spoiler alert: Don’t use carousels on Instagram if you don’t want more engagement and higher reach. Look, sometimes a one-and-done fabulous image on Instagram is what you want. Other times, you want a video. But while those post types are ideal to add into your content rotation, what you really …
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Venn You See This
"We're not a horticulture company." "This isn't a petunia" "We're not a garden center" Said - A big plant brand - Someone holding a petunia - The owner of a garden center. All while in meetings recently. And you know what? They're …
Yes We Have Some Bananas
One player wears stilts. Another, a cowboy hat. The owner never appears in public without his yellow tuxedo and bowler hat. Any spectator can challenge a rule on the field. Games end promptly at the 2 hour mark. The team regularly sells out not only MLB stadiums, …
Open & Awkward – Season 2 – Episode 30: CANDLE PICKLE
Open & Awkward: Shop Talk with Katie & Amanda Season 2 - Episode 30: CANDLE PICKLE A Question of Community What’s this podcast about? Amanda finds herself in a candle pickle. Her vendor has suddenly raised their order minimum without warning, leaving her unable to restock. …
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