Use alt tags for all images! Heather is the manager of our email marketing department, and her tip today touches on something that is all too easy to overlook: Alt tags for your images. WHY: Because they appear in place of an image in case it fails to load. They also are used by screen-reading …
Our tip: Start at the finish line and work backwards.
Got a big project coming up? Maybe it's an email campaign, an important newsletter, a webinar, a presentation. Anything you're creating that is delivered to an audience. Our tip: Start at the finish line and work backwards. That may sound counterintuitive, but it's actually pretty genius. We …
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BATCHING YOUR CONTENT
Have you ever proudly stated that you are an amazing multitasker? We used to, too! But did you know that multitasking — switching back and forth between multiple tasks — takes up to 40% more time to get these tasks done, and can reduce your short-term IQ by 15 points? Multitasking takes …
Fall Lunch and Learn
Learn 5 quick things to fix on your website to make it easier for customers to navigate. Jump into the hot seat for a free website evaluation. Ask Katie alllllll your questions to get ready for 2023. Link to register! …
FINDING THE SWEET SPOT BETWEEN FREE AND PAID OFFERINGS
If your business has an online presence where you provide your audience with any kind of content, at some point you’ll wonder how to make the leap into offering a product or content for sale. As in, actual money. This should be a part of your overall marketing strategy, and it literally pays to …
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Why Hire a Specialist
It doesn’t matter whether you can read the text on this graphic while viewing it on Instagram. (It was made for viewing at a much larger size. The important part is noticing the difference between Katie’s chicken scratch tearsheet (messy example) and the nice graphic that our graphic …
Sparkling Liquid Death
No, really. I wanted to do a deep dive into a company that supplies canned water that looks like a tallboy (tall beer) to Live Nation concert venues so that everyone in attendance can carry around a ridiculously big, vaguely hipstery looking drink. I wanted to talk about their …
A powerful reminder of how to claim personal agency
“Between stimulus and response lies a space. In that space lie our freedom and power to choose a response. In our response lies our growth and our happiness.”- Attributed to Viktor Frankl✍️This is such a powerful reminder of how to claim personal agency.✍️It is one that I (Katie) definitely struggle …
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