Use alt tags for all images! Heather is the manager of our email marketing department, and her tip today touches on something that is all too easy to overlook: Alt tags for your images. WHY: Because they appear in place of an image in case it fails to load. They also are used by screen-reading …
Don’t Forget to ALT
If you have access to the back of your website, you probably swap photos in and out all day long. But if you aren't taking an extra ten seconds and to add ALT text to your photos, you aren't getting as much out of those beautiful images as you could. That's because Google is watching and …
TEXT BLOCKS
A blank sheet of paper is the worst, right? You sit down to write and. . . Yeah, we know the feeling. Jenny, Katie, Heather, Vi all spend our entire days writing for GOW and for clients. Here's a way we make it easier to get going AND to make sure we're hitting essential …
Do You Need A “Launch” Or A Closeout?
They say closure is a beautiful thing but getting the kind of closure that you need from a marketing agency can be a major challenge if you don't know what to ask for, which is why we made you this handy graphic! But basically it boils down to two important terms: Launch and Closeout. Launch …
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Limit Text on Pictures
Our email marketing tip of the week is to limit the amount of text on graphics. Using text on images is complicated for a few reasons: 1. Text in the body of your posts scales with different screen sizes, so the text is always as BIG as it can possibly be. This is especially important for …
Email Program Upgrade?
Every company has a specialty and ours is big, beautiful, lucrative email marketing campaigns. Regardless of your audience, we are here to support your business by keeping your email marketing list healthy and engaged. If you haven't been paying too much attention to your emails lately, we can …
Name it! Business in Writing
How much do you love it when you get a receipt for a purchase you made? It's pretty great right? How much more amazing would it be if you could get a receipt that showed everything you discussed and agreed to in a conversation? Pretty rad, we think. Like having a court report for all kinds …
By the jelly, by the nuts… by the canned vegetables…?
Does your website have what we like to call a "pickles in the diaper aisle" situation? Let's say you go to the store to pick up a quick jar of pickles. You aren't SUPER sure where they are at this grocery store... but you're an adult. You've purchased pickles before... you can do this. You …
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