Day 25: ABT: Always Be TESTING
![](https://thegardenofwords.com/wp-content/uploads/2023/12/1700234560225.png)
Put a button there! Don’t put a button there! Make it red! Make it blue! Put the offer in the subject line! Don’t!
How do you know what to do?
A/B Test!
Use your email program to test this versus that and see what works for you!