Day 20: Celebrate birthdays and anniversaries!
- This tip is inspired by my wedding anniversary today! Happy 19 years Joe Peters, LCSW, APHSW-C !
- I’m encouraging you to be in contact with customers at the point of their shopping anniversary or their birthday. Although collecting their wedding anniversary (if they want) is actually probably a good idea that I just thought of right this very second. You could send an email about a week before. Who knows maybe they need an anniversary gift? Last year because the 18th wedding anniversary traditional gift is porcelain, I got a crown for my tooth and my husband got a new toilet. Some plants would’ve been more fun.
- Really any type of anniversary would be fun. Maybe it’s the month they got their first plant. Maybe it’s the month their favorite plant blooms. It doesn’t have to be a birthday or wedding anniversary. You could just ask for the most special month and date. That would be even more interesting and wacky.
- You know who excels at birthday coupons? Clothing stores. I get a whopper of a birthday coupon from J. Jill and from Talbots every year and I am always so excited for them.
- Start collecting birthday month and year and then using it! Export that data to your email program and then set up a flow to send out those notices. It gives you another point of contact to nurture your customers beyond regular sales.