You’ve likely heard it before, but it’s so important that it bears repeating. One of the most crucial things you can do for your business is to build your email list, and we’re going to tell you why. Why Do I Need an Email List Anyway? Because you will own it and all the information on it, …
Green Social Media: How to Grow Your Garden-Industry Business with these Basic Social Media Strategies
As a business owner, you know that you should be on social media. But what does being “on” social media mean? Or rather, what should it mean for your business? If thinking all of that makes you dizzy and a little angry, that’s because it really depends on a lot of factors. Let’s explore, shall …
Two Tooths and a Checklist
"WB? Dang!! I never find squat there beyond dead fish." A comment from my friend under an Instagram picture of my beach combing finds from Sunday. It was a two hour session with Susan (my fossil expert - and more) at Wrightsville Beach from Lot 4 to Shell Island. It's pretty prime …
Name it… PLACING AN ORDER
When you go out to eat, you place an order for your food and then. . . you get what you want! Ideally, that is. It's no different when working with a marketing company, or with your team members. When you say, "Ok, I'm placing my order," it sounds oddly formal, but it also signals to …
“I Don’t Need SEO”… And Other Lies You Tell Yourself
In the olden days before the internet was bigger than prime time TV, if you wanted to advertise your shiny new business you would put an ad in a magazine or slap your face on a billboard on the side of a highway. But times change and so does business. In our high-tech modern age, businesses set up …
Continue Reading about “I Don’t Need SEO”… And Other Lies You Tell Yourself
GETTING THE MOST BANG FOR YOUR BUCK: REPURPOSING CONTENT
You know how content providers (that’s you) get stuck? They try to reinvent the wheel every time they sit down to create content, and wind up exhausted and burned out. Look, you want to get regular, valuable content out there to your followers, but that doesn’t mean that Every. Single. Piece. Has to …
Continue Reading about GETTING THE MOST BANG FOR YOUR BUCK: REPURPOSING CONTENT
UNDERSTANDING INSTAGRAM ANALYTICS
If you’re on Instagram and aren’t getting the results you want, one of the first things you want to do is dive into your analytics. Now, we get it—that sounds a bit technical and daunting. We’re garden communicators, not analysts, right? But Instagram makes this fairly easy, and while there are a …
Engine Failure
It was lap 180 of 200 in the 1987 Indianapolis 500 Mile Race and Mario Andretti, who had led 170 of the first 177 laps, heard his engine backfire so bad he said "the sound almost blew my brains out." Nobody else was on the lead lap with him. He would have won the race, had he …
