The Garden Of Words
Web marketing for Horticulture by Horticulturists
Whether you’re speaking, writing a blog post, or planning social media captions, you have a “voice.” And if you do any of the above for a company, the company also has a “voice,” and you need to know what it is to effectively communicate your (or the company’s) brand. So, what is the voice and …
Continue Reading about WHAT’S MY VOICE? 10 WAYS TO HELP YOU HONE IT
📫 ESP: Email service provider. This is your marketing email service such as MailChimp or Klaviyo. 📫 Cart Recovery Series: An email or a series of emails automatically sent to shoppers that started checkout but didn't finish. Usually results in high dollars per recipient. 📫 Dollars per …
Continue Reading about Learn the Lingo: Email Marketing Edition
Where most people saw junk (old street signs), North Carolina resident-turned-artist Vollis Simpson saw art supplies. He turned these DOT cast offs into giant "Whirligigs", kinetic sculptures installed on telephone poles around his yard. 🎡To learn more, tap this pic at the link in our …
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We get asked all the time, "What should I put in my customer emails?" A good rule of thumb is always to teach them how to do something. We call this a "Quick Win" and it's a way to reward someone for taking the time to open your email. What are your favorite "quick wins" to include in …
You’ve likely heard it before, but it’s so important that it bears repeating. One of the most crucial things you can do for your business is to build your email list, and we’re going to tell you why. Why Do I Need an Email List Anyway? Because you will own it and all the information on it, …
As a business owner, you know that you should be on social media. But what does being “on” social media mean? Or rather, what should it mean for your business? If thinking all of that makes you dizzy and a little angry, that’s because it really depends on a lot of factors. Let’s explore, shall …
"WB? Dang!! I never find squat there beyond dead fish." A comment from my friend under an Instagram picture of my beach combing finds from Sunday. It was a two hour session with Susan (my fossil expert - and more) at Wrightsville Beach from Lot 4 to Shell Island. It's pretty prime …
When you go out to eat, you place an order for your food and then. . . you get what you want! Ideally, that is. It's no different when working with a marketing company, or with your team members. When you say, "Ok, I'm placing my order," it sounds oddly formal, but it also signals to …
In the olden days before the internet was bigger than prime time TV, if you wanted to advertise your shiny new business you would put an ad in a magazine or slap your face on a billboard on the side of a highway. But times change and so does business. In our high-tech modern age, businesses set up …
Continue Reading about “I Don’t Need SEO”… And Other Lies You Tell Yourself
