The Garden Of Words
Web marketing for Horticulture by Horticulturists
Whether you’re a writer, author, speaker, or blogger, everything you put out there is intended to appeal to a specific audience. Maybe you know exactly who your audience is, but maybe you don’t…or it may need updating or revisiting. Since most of us are in the garden/landscape industry, you might be …
Continue Reading about IDENTIFYING YOUR AUDIENCE & CREATING YOUR IDEAL AVATAR
Our email marketing tip of the week is to limit the amount of text on graphics. Using text on images is complicated for a few reasons: 1. Text in the body of your posts scales with different screen sizes, so the text is always as BIG as it can possibly be. This is especially important for …
One of the things we love about email marketing is that email platforms like Mailchimp, Klaviyo, and Convertkit make it very easy to see how your readers are enjoying your newsletters. And while there are several ways to check this, we’re going to focus on the two biggies: open rates and …
Continue Reading about ASSESSING OPEN AND CLICK-THROUGH RATES: HOW DOES YOUR NEWSLETTER STACK UP?
Every company has a specialty and ours is big, beautiful, lucrative email marketing campaigns. Regardless of your audience, we are here to support your business by keeping your email marketing list healthy and engaged. If you haven't been paying too much attention to your emails lately, we can …
How much do you love it when you get a receipt for a purchase you made? It's pretty great right? How much more amazing would it be if you could get a receipt that showed everything you discussed and agreed to in a conversation? Pretty rad, we think. Like having a court report for all kinds …
"Einstein, James DeanBrooklyn's got a winning teamDavy Crockett, Peter PanElvis Presley, DisneylandBardot, Budapest, Alabama, KhrushchevPrincess Grace, Peyton PlaceTrouble in the Suez" When I was in seventh grade I could have gotten extra credit if I learned all of the words to "We Didn't Start …
Always include call to action (CTA) buttons or links on pages for people to read more, learn more, email you, book a call, contact you, or buy now. Website visitors WANT you to lead them through the website to help them get what they need. These calls to action help. Not sure what to add as a …
Does your website have what we like to call a "pickles in the diaper aisle" situation? Let's say you go to the store to pick up a quick jar of pickles. You aren't SUPER sure where they are at this grocery store... but you're an adult. You've purchased pickles before... you can do this. You …
Continue Reading about By the jelly, by the nuts… by the canned vegetables…?
SCREECHBYKATIE™ "IDEAS ARE GREAT!" Red Phone Service CILANTROSPEECHBYKATIE™ "My next tattoo will say 'Raise your prices'" "My next tattoo will say '3 Pixels to the Left'" STAND BY FOR TECHNOLOGY "Done is the engine of more." This image: The longer you work with …
Whether you’re speaking, writing a blog post, or planning social media captions, you have a “voice.” And if you do any of the above for a company, the company also has a “voice,” and you need to know what it is to effectively communicate your (or the company’s) brand. So, what is the voice and …
Continue Reading about WHAT’S MY VOICE? 10 WAYS TO HELP YOU HONE IT
