We can't do without our Claire! While we're all pretty good writers, we depend upon Claire's ninja skill of proofreading before the copy gets drafted and sent out the door. 🌺Claire recommends proofing first with your eyes, then reading the copy out loud — it's amazing what will jump out at you …
Preferred email marketing platforms to choose from!
There are lots of email marketing platforms to choose from, and while we will work with any one our clients already have up and running, Mailchimp and Klaviyo are our preferred programs. Here's why:🌟Mailchimp: It's great for smaller monthly or bi-monthly newsletters, has free options to get …
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Two (or 6) heads are better than one!
Can we get an amen on this quote? We've steadily grown our teammates over the years here at GOW and we've learned a thing or two as a result.💜Two (or 6) heads are better than one. Mind melds are vital. Everyone's voice is important. At the end of the day, usually one person is …
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Embrace trends and have fun!
This week's #TeamTip comes from Heather, our email marketing department manager! Heather encourages us to embrace trends in your work — while you don't need to jump on every single bandwagon, selectively participating in some trends tells your audience you're plugged in and connected, and that you …
YOU are your own boss!
Whether you're your own boss, have teammates, clients, customers, or subcontractors, it's the same. YOU are your own boss and YOU get to decide what is okay and not okay. (We're gonna talk more, but read Katie's blog "You're the Boss of You" through link in bio!)🌟Yes, you may have a boss, but …
Use an online calendar in Google Sheets to plan out your social media content!
If you're in charge of social media for your company, or you do your own social media, it can be a challenge to plan out your content, can't it? And if you have more than one person involved in that planning, you both need to be on the same page so there's a clear strategy and no overlapping of …
Did you know that Mardi Gras means “Fat Tuesday?”
Well, we're always in support of a good party around here, and coincidentally love that Mardi Gras aligns with our brand colors so well. Fat Tuesday is apparently about all manner of excess and merrymaking - using up all of the "fats" in the kitchen in anticipation of upcoming weeks of fasting and …
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Use proofreading tools to perfect your writing!
When you're sending out a newsletter, an email, or publishing a blog post or web page, it really does pay to proofread your work. At The Garden of Words, we have a proofreader on our team (Claire) who catches all of our weird mistakes, but you can also use a free tool like @grammarly. Now, this …
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