The Garden Of Words
Web marketing for Horticulture by Horticulturists
🌻 We are horticulturists that do marketing strategy and marketing deliverables FOR horticultural companies. 🌻 That means we develop and run email marketing programs, we build and manage websites (ecommerce and non-ecommerce), create marketing strategies, develop SMS (text) marketing programs, …
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We talk a lot about building your “brand” here at The Garden of Words, and one tool that can help you maintain your branding consistently is a “brand kit.” Whether you work on your own or have a team behind you, a brand kit includes the tools and information you or anyone working for you needs to …
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If you've been out and about shopping in home goods stores or paying attention beauty influencers, wedding florists, anyone under the age of 25, and makers, you've probably seen dried flowers. . . everywhere. Like almost all things '70s, from disco to macrame. dried flowers are back. They're …
Why keep marketing if you're already busy? Here are 5 reasons why now is the BEST time to keep your foot on the gas. Keep Marketing When You're Busy Because: 1. When you're busy you have more eyes on your business marketing emails, social media, and website. It's your best time to …
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If you read our blog post about creating live video for Facebook, now’s your chance to learn about how to do the same thing over on Instagram. Although some tips will be the same, Instagram and Facebook have different features and best practices to keep in mind so that your live video is effective, …
Always include call to action (CTA) buttons or links on pages for people to read more, learn more, email you, book a call, contact you, or buy now. Website visitors WANT you to lead them through the website to help them get what they need. These calls to action help. Not sure what to add as a …
If you’re on Instagram and aren’t getting the results you want, one of the first things you want to do is dive into your analytics. Now, we get it—that sounds a bit technical and daunting. We’re garden communicators, not analysts, right? But Instagram makes this fairly easy, and while there are a …
In the business world, part of a good business plan always includes areas that you, the business owners, will want to own and put your hands on and other areas that make more sense for you to pass off into other hands. Email marketing is no different, but if you are new to the marketing world, it …
"Kate Bosworth I Ain't"That's the title of my first blog post about learning to surf. Because, as I said in the post, "Up until today, everything I ever knew about surfing, I learned from watching the movie Blue Crush." Turns out, a lot of people enjoyed reading about someone learning something …
"Wow, you were NOT KIDDING when you said you take a lot of pictures.""Do you ever actually look at all of the pictures you've taken?""What's the point of drawing everything in your sketchbooks if it's all stuck in your sketchbooks?" I do take lots of pictures. I do look at …
