Day 14: Show people! Because we all grow beautiful plants, we mostly show pictures of our beautiful plants! To give your emails extra oomph, add people to the picture. Literally. If you are promoting a class, show people doing that class! If you have a checklist where people can order plants …
Email Marketing Tips: Keep Your Signup Form Simple
Day 13: Keep your signup form simple -Use minimal form fields - for every field you include, the number of sign ups will go down. And you don’t need to collect information that you are never going to use. On this example, Easy Elegance collects ZIP Codes because they email to people around the …
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Email Marketing Tips: Include Business Hours
Day 12: Include business hours. It’s really frustrating to have to hunt for business hours. And with so many places they can be listed, and wrong, an email that you send is an easy place to make sure that they are always correct. If your hours change with the seasons, make sure that you keep an …
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Email Marketing Tips: Reblast To Opens
Day 11: Reblast to opens. You spent all this time creating an email and scheduling an event and posting a sale. Let’s say you emailed people on Wednesday but the event is on a Saturday. Most email programs will allow you to see who opened the email. Go ahead and re-blast the email to the people …
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ALT TAG TIPS For Plant Websites
You’ve probably heard of alt tags, right? Alt tags or “alternative tags” serve a few vital purposes on your website: 1) They provide descriptive text in case your image doesn’t load 2) They provide descriptive text for the vision impaired 3) They strengthen your site’s SEO for people …
Email Marketing Tips: Weird Numbers Work
Day 10: Weird numbers work! Whether it’s a percentage off, a piece of data, or an announcement, using non-round numbers in your email subject line will get you more opens! (DON’T LIE. But embrace the unusual.) …
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Email Marketing Tips: Restate The Hero Image Copy
Day 9: Restate the hero image copy in the body copy. If the images don’t load, or you forget the alt text or if there is a lot going on in/on the image, readers might miss the text on the image.It’s not repetitive to restate the offer or other info. It’s a service to your customer.(I am also …
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Email Marketing Tips: Provide Quick Wins
Day 8: Provide quick wins. It is absolutely OK to have people click to your website to get more information on things. However, it is also super important to immediately reward their attention and their open. Give them a complete thought or a complete experience in at least one area of your …
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Email Marketing Tips: Segment Your List For Better Results
Day 6: Segment your list to improve results and reduce churn! Segmenting often seems like something mysterious and complicated that only super professionals can do but that is not the case anymore. Most email service providers like Mailchimp or Klaviyo or Constant Contact make it easy to create …
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Email Marketing Tips: One Color For Links
Day 5: choose one color to use for links and buttons and don’t use that color for anything else in the email. Ideally, that color will be one of your brand colors.Doing that will help give people a visual cue that this part of the email is meant to be clicked.Which is why you don’t want to use …
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