Day 11: Reblast to opens.
You spent all this time creating an email and scheduling an event and posting a sale. Let’s say you emailed people on Wednesday but the event is on a Saturday. Most email programs will allow you to see who opened the email. Go ahead and re-blast the email to the people that opened or to a general segment of frequent openers on the day of the event or as a reminder that the sale is about to end. When you email to an open segments, you have low unsubscribes and you will get a little bump in revenue and participation. Sometimes reblasts outperform the original send!