Day 13: Keep your signup form simple
-Use minimal form fields – for every field you include, the number of sign ups will go down. And you don’t need to collect information that you are never going to use. On this example, Easy Elegance collects ZIP Codes because they email to people around the United States so they can tailor their information to growing zone. If you’re not going to do that, don’t collect a ZIP Code.
– Use easy-to-read fonts – no fancy cursive or artsy fonts!
– Make sure you’ve tested the form to make sure it works. (That you actually got added to the list.)
– Quickly state what your visitors will get when they sign up aka: “Click the button below and your growing guide will be delivered to your inbox!” it is also a good idea to link to your privacy next to the sign up and tell people how frequently you email.
