We get asked all the time, "What should I put in my customer emails?" A good rule of thumb is always to teach them how to do something. We call this a "Quick Win" and it's a way to reward someone for taking the time to open your email. What are your favorite "quick wins" to include in …
Green Social Media: How to Grow Your Garden-Industry Business with these Basic Social Media Strategies
As a business owner, you know that you should be on social media. But what does being “on” social media mean? Or rather, what should it mean for your business? If thinking all of that makes you dizzy and a little angry, that’s because it really depends on a lot of factors. Let’s explore, shall …
They Say The Neon Lights Are Bright
"Wow, you were NOT KIDDING when you said you take a lot of pictures.""Do you ever actually look at all of the pictures you've taken?""What's the point of drawing everything in your sketchbooks if it's all stuck in your sketchbooks?" I do take lots of pictures. I do look at …
Get a Couch: Garden Center Marketing
In the November 2021 issue of Green Profit magazine, Katie Elzer-Peters, garden marketing expert, offers up a serious discussion about the merits of bringing a couch onto your garden center sales floor. You might think that you don't have room for that, however Katie explains why you can't afford …
Fish in a Barrel
"It's like I tied a specific fly to catch this rare species of fish that only bites during the month of September on a river in northern Canada that you access via a bush runway. The pilot drops you off with instructions to 'Be back at 10 am sharp 7 days later or else good luck getting home and with …
Don’t Be Afraid of Contracts
I used to be afraid of contracts. "Oh if they have to do too much paperwork they won't want to hire me." "Oh what if the contracts upset them." "What's the point anyway? It's not like we're going to sue each other." And THEN I had a client not return phone calls or emails for a …
Running Saved Me
OH MY GOODNESS! SUCH DRAMA FOR A WEDNESDAY MORNING. Is that a clickbaity headline? Well, YES, probably. Is it true? Sorta. Like most clickbaity headlines, there's more to the story than just running. My BIG TRANSFORMATION as evident in the featured photo is the result of a combination of …
I’d like a word
"What's a 'real humdinger?'""What do you mean by 'Knickers in a twist?'""So. . . catawampus?"As Mallary says, "The idioms are free-flowing from you, Katie." On the regular, Mate, our Email Specialist who is fluent in four languages (English, Spanish, Hungarian, and Portuguese) and …
Field Report
TL:DR: Feelings are contagious, even in business. Especially in business. Here's how to use that to your advantage. "Howdy hey!""HelloOO""Hiiiiiiiii""Good morning!"One, by one the GOW team and our clients popped onto zoom.And then, "Katie WHAT are you WEARING?!?" "Oh, these are my Zoom …
Pricing: Setting your Maximum
What is the maximum amount of money you'll let a new client spend with you? "Oh, but there IS no maximum," you might say. "I'll take all $20,000 from someone if they offer it." For me, the maximum is different. Book projects start between $4500-$6500 with me. I will take a new client on and do …
