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Sales went up up up. . . Until they didn’t. Those were some of the words that I bolded in one of my newsletters this summer. If you get my newsletter, you know that I am an extremely longform writer. I tell a story, I digress, I share a lot of examples, and I always close the circle, but …

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I was intrigued by the headline … But when I opened the email, I couldn’t read it. That’s because I was on my phone. That’s where I read most of the emails that I go through that aren’t related to work correspondence. Which means if they are not optimized for mobile, I’m not going to …

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Day 19: Create a perpetual Marketing Calendar Format a spreadsheet, with the months along the vertical access and categories such as events, what’s in bloom, deadlines, categories to promote on the horizontal axis. Then fill it in! If you know that you always have a seasonal clearance …

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Day 18: Post your email content on your blog! Why write it once and let it disappear?Chunk up the email sections into mini blogs.If you write super longform like me, post them as longform blog posts. Those are great for SEO!Everybody always says they’re going to do this but almost nobody ever …

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Day 17: Take Tons Of Horizontal And Vertical Pictures Here is my mantra: videos are popular, but photographs are necessary. …

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Day 16: Add a call to action button to the hero image. …

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Day 15: Divide and conquer! If your audience has wildly varying interests, allow them to tell you what they are and then create targeted emails.The emails don’t have to be long or even weekly.But if you constantly email somebody that is here for the plants about nothing but grills, or birds, …

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Day 14: Show people! Because we all grow beautiful plants, we mostly show pictures of our beautiful plants! To give your emails extra oomph, add people to the picture. Literally. If you are promoting a class, show people doing that class! If you have a checklist where people can order plants …

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Day 13: Keep your signup form simple -Use minimal form fields - for every field you include, the number of sign ups will go down. And you don’t need to collect information that you are never going to use. On this example, Easy Elegance collects ZIP Codes because they email to people around the …

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