…
Continue Reading about Trendspotting: Is Silver the New White?, Green Profit, January 2024
Email Marketing Tips: Print The Mystery Flyer
I made you something to print and hang at your desk. You can even choose with or without Harry Styles. Day 30: Print the mystery flyer and hang it above your desk. No, you don't have to sign up for my emails to get it. No, it's not creepy. Yes, it will make a difference in the success …
Continue Reading about Email Marketing Tips: Print The Mystery Flyer
Email Marketing Tips: Always Link Your Logo To Your Homepage
Day 29: Link your pictures. "I'm all good," you might think, when in reality your logo has never been linked to your website. Your individual plant pictures don't go anywhere. You have beautiful event graphics that aren't clickable. And somewhere, I'm crying softly into my sequined …
Continue Reading about Email Marketing Tips: Always Link Your Logo To Your Homepage
Email Marketing Tips: Thank Your Customer – For Real!
Day 28: Thank Your Customer - For Real! "Katie, you're the best!" That was the creepy personalization that accompanied a coupon for $5 off my order of $50 or more from my favorite clothing store. Y'all, that is NOT a thank you. A thank you is a GREAT offer or a free gift with purchase …
Continue Reading about Email Marketing Tips: Thank Your Customer – For Real!
Email Marketing Tip: Create A Template And Use It!
Day 27: Create a template and use it! Who is this from? That is NOT what you want customers to think when they open your email. So, create an email template with your brand colors and style of fonts. Work within that so that your communications are instantly recognizable. This might be …
Continue Reading about Email Marketing Tip: Create A Template And Use It!
Email Marketing Tips: Make a Splashy “Need Image” Placeholder
Day 26: Make a Splashy "Need Image" Placeholder HORRORS! You sent an email and it has the wrong header image. Here's how to avoid that: Make a FLASHY "Need image" image to use wherever you need a placeholder. It should be something TOTALLY UNRELATED to what usually goes in your emails. …
Continue Reading about Email Marketing Tips: Make a Splashy “Need Image” Placeholder
Email Marketing Tips: Always Be TESTING
Day 25: ABT: Always Be TESTING Put a button there! Don't put a button there! Make it red! Make it blue! Put the offer in the subject line! Don't! How do you know what to do? A/B Test! Use your email program to test this versus that and see what works for you! …
Continue Reading about Email Marketing Tips: Always Be TESTING
Email Marketing Tips: Reblast Successful Campaigns
Day 24: Reblast successful campaigns. (And important campaigns.) You might remember this one from earlier in the month, or not. See what I did there? Several people said "This is such a useful but underrated tip!" So I'm re-sharing it. To be honest, I'm inspired by Amanda Thomsen …
Continue Reading about Email Marketing Tips: Reblast Successful Campaigns
Email Marketing Tips: Mobile- Friendly Design
30 Days of Email Marketing Tips: Day 23 How to go mobile:Think THUMBS! What are your tips? …
Continue Reading about Email Marketing Tips: Mobile- Friendly Design
Email Marketing Tips: Make Emails Skimmable
Sales went up up up. . . Until they didn’t. Those were some of the words that I bolded in one of my newsletters this summer. If you get my newsletter, you know that I am an extremely longform writer. I tell a story, I digress, I share a lot of examples, and I always close the circle, but …
Continue Reading about Email Marketing Tips: Make Emails Skimmable
