The Garden Of Words
Web marketing for Horticulture by Horticulturists
Open & Awkward: Shop Talk with Katie & Amanda Episode 23- AMANDA GOES SHOPPING There’s more than one way to skin a cat. What’s this podcast about? Amanda goes shopping (which she RARELY does), and it literally changes her life. They discuss fun ways small businesses can set …
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"Ok, here are the picture frames. I'm painting you a 9x12, so look for one that will fit it. I'm going to look at the paper." I went to visit my friend Brie. (Brie the Plant Lady!) After a super duper hot stroll around J.C. Raulston Arboretum in Raleigh, we were headed to Wegmans to pick up …
Open & Awkward: Shop Talk with Katie & Amanda Episode 22 - DIRTY LAUNDRY So you wanna write a book? What’s this podcast about? Amanda has an awkward encounter with the OTHER Garden Center in town, sparking a discussion about handling communication with people who have …
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Open & Awkward: Shop Talk with Katie & Amanda Episode 21- BUSINESS BESTIE All Roads Lead to Marketing What’s this podcast about? Katie and Amanda discuss how it's never a good idea to make people feel dumb. Amanda also shares her secrets for keeping audiences engaged …
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Open & Awkward: Shop Talk with Katie & Amanda Episode 20- Money Follows Pain Chew on the Left Side of Your Mouth What’s this podcast about? Katie has a surprise road trip from Columbus, OH to Wilmington, NC! They discuss how you CAN learn to chew on the left side of your …
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SHOW YOUR ROOTS! Say what? Well, if you're selling liners, people want to see the roots. When you send availability emails, make sure the pics represent the product. Pop that plug out of the tray. Get a beauty shot of the beautyberry the way it will look when it arrives at its …
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Who wants what?When you send an availability email (or any email) through an email service provider like MailChimp or Constant Contact, you can see who clicked what.Use that data to create call list for your sales team to follow up. …
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Tired of chasing down photos? Get a recent-ish model iPhone or Android or both and designate them as the "company photo phones."That way all of your pics won't be stuck on the phone of that employee that left last year.This is a great tip for anyone running a green industry business. Why not a …
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Want more people to open your availability emails? Send from a person. Katie at XYZ NurseryHeather at ABC GrowersWendy at QRS FarmsPeople buy from people! They also open communications from people. Try it and see what happens. …
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