The Garden Of Words
Web marketing for Horticulture by Horticulturists
Open & Awkward: Shop Talk with Katie & Amanda Episode 20- Money Follows Pain Chew on the Left Side of Your Mouth What’s this podcast about? Katie has a surprise road trip from Columbus, OH to Wilmington, NC! They discuss how you CAN learn to chew on the left side of your …
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SHOW YOUR ROOTS! Say what? Well, if you're selling liners, people want to see the roots. When you send availability emails, make sure the pics represent the product. Pop that plug out of the tray. Get a beauty shot of the beautyberry the way it will look when it arrives at its …
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Who wants what?When you send an availability email (or any email) through an email service provider like MailChimp or Constant Contact, you can see who clicked what.Use that data to create call list for your sales team to follow up. …
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Tired of chasing down photos? Get a recent-ish model iPhone or Android or both and designate them as the "company photo phones."That way all of your pics won't be stuck on the phone of that employee that left last year.This is a great tip for anyone running a green industry business. Why not a …
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Want more people to open your availability emails? Send from a person. Katie at XYZ NurseryHeather at ABC GrowersWendy at QRS FarmsPeople buy from people! They also open communications from people. Try it and see what happens. …
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How can you embed videos in your Availability+ emails? Throw them onto YouTube.In order to embed a video on a website or in an email, it has to live somewhere. That somewhere might as well be on YouTube: …
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Open & Awkward: Shop Talk with Katie & Amanda Episode 19- House Rules Plot, Plan & Market What’s this podcast about? In this episode, Katie and Amanda chat about how Aster Gardens is more than just a store—it’s an experience and an inspiring adventure! They dive into …
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Just Say NO to shaky video! Make your Availability+ videos super profesh with these two tools.Why? Because high quality communications present competence in other areas. (Such as plant growing! …
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Did you know? There's stealthy info hiding in your Availability email reporting!Here's how to use your stats to get more oomph out of the Availability emails you send! …
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"WHERE IS IT?"Restaurant websites need, at a minimum, 2 bits of info: the address and the hours.A menu is nice but not make or break. If I can't find where you are and I don't know if you're open, I won't come at all.Same with YOUR website. If you send out a great availability email, but when people …
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