In the January 2022 issue of Green Profit, marketing mastermind Katie Elzer-Peters shares her anxieties and experiences with hiring professionals outside of her wheelhouse. Everybody needs somebody sometimes and when you are running your own business, the people you will need most are the ones who …
They Say The Neon Lights Are Bright
"Wow, you were NOT KIDDING when you said you take a lot of pictures.""Do you ever actually look at all of the pictures you've taken?""What's the point of drawing everything in your sketchbooks if it's all stuck in your sketchbooks?" I do take lots of pictures. I do look at …
Sounds Familiar
"Should we do the Sweeney Todd number I accidentally cut from earlier in the show?" "Nah, let's do Loggins." It was the right call. Within seconds, the (small) crowd was singing along. "People smile and tell me I'm the lucky one. . . " It was …
Craft Services + Noodles
"What happened to fashion?""Why is he wearing the same thing in a different color every night?" (Which, um, relatable. Hello Katie's gray cardigan worn during every zoom meeeting.)"I don't know why he's paying a stylist.""I'm so disappointed." The Internet has spoken and it is …
Get a Couch: Garden Center Marketing
In the November 2021 issue of Green Profit magazine, Katie Elzer-Peters, garden marketing expert, offers up a serious discussion about the merits of bringing a couch onto your garden center sales floor. You might think that you don't have room for that, however Katie explains why you can't afford …
Fish in a Barrel
"It's like I tied a specific fly to catch this rare species of fish that only bites during the month of September on a river in northern Canada that you access via a bush runway. The pilot drops you off with instructions to 'Be back at 10 am sharp 7 days later or else good luck getting home and with …
Don’t Be Afraid of Contracts
I used to be afraid of contracts. "Oh if they have to do too much paperwork they won't want to hire me." "Oh what if the contracts upset them." "What's the point anyway? It's not like we're going to sue each other." And THEN I had a client not return phone calls or emails for a …
Running Saved Me
OH MY GOODNESS! SUCH DRAMA FOR A WEDNESDAY MORNING. Is that a clickbaity headline? Well, YES, probably. Is it true? Sorta. Like most clickbaity headlines, there's more to the story than just running. My BIG TRANSFORMATION as evident in the featured photo is the result of a combination of …
Two Hour Rule
What's the first thing you do when you sit down at your desk? Do you check your email? Probably. That's what most people do. If there is ONE THING I could tell you to do that would help you get ahead with your business it would be to stop checking your email at the start of the day. If …
Beginning Product Forecasting
In the October 2021 edition of Green Profit, Katie sits down with product forecasting genius Ken Lane, owner of Hathaway & Lane, to talk about the dos and don'ts of product forecasting. Far from being something that only million-dollar-a-year companies need to worry about, every company (yes! …
