ACK! Why would anyone give you their cell phone number? Because they LIKE YOU and they want to hear what you have to say.They're not going to give you their number unless they REALLY want to hear from you. SMS marketing or text marketing is "permission based marketing." That means you …
Do You Need A “Launch” Or A Closeout?
They say closure is a beautiful thing but getting the kind of closure that you need from a marketing agency can be a major challenge if you don't know what to ask for, which is why we made you this handy graphic! But basically it boils down to two important terms: Launch and Closeout. Launch …
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IDENTIFYING YOUR AUDIENCE & CREATING YOUR IDEAL AVATAR
Whether you’re a writer, author, speaker, or blogger, everything you put out there is intended to appeal to a specific audience. Maybe you know exactly who your audience is, but maybe you don’t…or it may need updating or revisiting. Since most of us are in the garden/landscape industry, you might be …
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Limit Text on Pictures
Our email marketing tip of the week is to limit the amount of text on graphics. Using text on images is complicated for a few reasons: 1. Text in the body of your posts scales with different screen sizes, so the text is always as BIG as it can possibly be. This is especially important for …
ASSESSING OPEN AND CLICK-THROUGH RATES: HOW DOES YOUR NEWSLETTER STACK UP?
One of the things we love about email marketing is that email platforms like Mailchimp, Klaviyo, and Convertkit make it very easy to see how your readers are enjoying your newsletters. And while there are several ways to check this, we’re going to focus on the two biggies: open rates and …
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Email Program Upgrade?
Every company has a specialty and ours is big, beautiful, lucrative email marketing campaigns. Regardless of your audience, we are here to support your business by keeping your email marketing list healthy and engaged. If you haven't been paying too much attention to your emails lately, we can …
Name it! Business in Writing
How much do you love it when you get a receipt for a purchase you made? It's pretty great right? How much more amazing would it be if you could get a receipt that showed everything you discussed and agreed to in a conversation? Pretty rad, we think. Like having a court report for all kinds …
We Didn’t Start the Fire!
"Einstein, James DeanBrooklyn's got a winning teamDavy Crockett, Peter PanElvis Presley, DisneylandBardot, Budapest, Alabama, KhrushchevPrincess Grace, Peyton PlaceTrouble in the Suez" When I was in seventh grade I could have gotten extra credit if I learned all of the words to "We Didn't Start …
Website tip: Avoid dead ends
Always include call to action (CTA) buttons or links on pages for people to read more, learn more, email you, book a call, contact you, or buy now. Website visitors WANT you to lead them through the website to help them get what they need. These calls to action help. Not sure what to add as a …
By the jelly, by the nuts… by the canned vegetables…?
Does your website have what we like to call a "pickles in the diaper aisle" situation? Let's say you go to the store to pick up a quick jar of pickles. You aren't SUPER sure where they are at this grocery store... but you're an adult. You've purchased pickles before... you can do this. You …
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