Use alt tags for all images!
Heather is the manager of our email marketing department, and her tip today touches on something that is all too easy to overlook: Alt tags for your images.
WHY: Because they appear in place of an image in case it fails to load. They also are used by screen-reading tools for visually impaired folks.
WHERE: Use alt tags for images in your emails, newsletters, and blog posts.
HOW: Make sure your alt text is spelled correctly, is brief and to the point, and uses punctuation such as periods and commas. Quote marks are a no-go as they are already part of html code.
If you feel your email marketing is growing beyond you, or you need help to scale it so it helps you achieve your business goals, give us a holler! You can schedule a free discovery call with Katie by clicking the aptly-named “Schedule a Call”