If you've been out and about shopping in home goods stores or paying attention beauty influencers, wedding florists, anyone under the age of 25, and makers, you've probably seen dried flowers. . . everywhere. Like almost all things '70s, from disco to macrame. dried flowers are back. They're …
Marketing Munchies with Dr. Bridget Behe
Literally what IS the all the fuss about Harry Styles gracing the June cover of Better Homes & Gardens magazine? Dr. Bridget Behe and Katie talk about it in episode 184 of the Marketing Munchies podcast. Spoiler: Your customers aren't just gardeners. They're gardeners AND …
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5 Reasons to keep marketing when you’re busy
Why keep marketing if you're already busy? Here are 5 reasons why now is the BEST time to keep your foot on the gas. Keep Marketing When You're Busy Because: 1. When you're busy you have more eyes on your business marketing emails, social media, and website. It's your best time to …
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LIVE VIDEO ON INSTAGRAM
If you read our blog post about creating live video for Facebook, now’s your chance to learn about how to do the same thing over on Instagram. Although some tips will be the same, Instagram and Facebook have different features and best practices to keep in mind so that your live video is effective, …
LIVE VIDEO ON FACEBOOK
We’ve long known the power of video—while social media posts with great images command much better engagement than simple text posts, video tops them all. And live video is even more engaging! If this is something that scares the pants off of you, for heaven’s sake, pull up your pants and read our …
That, friends, is a CTA!
Some people think too many "shop now" "click here" "learn more" buttons look screamy. In fact, they feel downright weird about putting any "buy now" buttons anywhere in their emails or on their website. Here's the thing: Your website visitors want to find information from you and take action. Those …
Offer Location- Specific Services?
Quick tip: Do you offer location-based services, such as lawn care, professional gardening, workshops, etc.? Make sure to include your service area on your website and/or in your social media profiles. You'd be AMAZED at how many businesses forget to share this crucial bit of info in …
Stack It Up
Ice skating & Running & Surfing & Stand up paddle surfing & Paddleboarding & Prone paddleboarding & Reading & Gardening & Metalsmithing & Knitting & Flute playing & Horseback riding & Pickleball & Rug hooking …
Don’t Forget to ALT
If you have access to the back of your website, you probably swap photos in and out all day long. But if you aren't taking an extra ten seconds and to add ALT text to your photos, you aren't getting as much out of those beautiful images as you could. That's because Google is watching and …
TEXT BLOCKS
A blank sheet of paper is the worst, right? You sit down to write and. . . Yeah, we know the feeling. Jenny, Katie, Heather, Vi all spend our entire days writing for GOW and for clients. Here's a way we make it easier to get going AND to make sure we're hitting essential …
