The Garden Of Words
Web marketing for Horticulture by Horticulturists
I (Katie) meant to manage botanical gardens. Vi grew native plants. Jenny went to seminary and was a landscape designer. Rachel taught yoga. Heather was a magazine editor and a garden center manager. Gabriela served in the Air Force Reserve. None of us *planned* to …
Continue Reading about Careers Can Be As Accidental As Car Wrecks
If your business is closed, has shorter hours, summer Fridays, whatever, update your hours wherever your customers will look for them. ⏰ Social media profiles⏰ Website ⏰ Marketing emailsIt's an easy thing to do to make life easier for your customers. …
🌻 We are horticulturists that do marketing strategy and marketing deliverables FOR horticultural companies. 🌻 That means we develop and run email marketing programs, we build and manage websites (ecommerce and non-ecommerce), create marketing strategies, develop SMS (text) marketing programs, …
Continue Reading about What do we do at The Garden of Words, exactly?
"May I add cilantro?" "Yes, that will be your fourth topping." "Ok but what about sour cream?" "That would be extra." "Gotcha." (I had read the rules.) "Would you like a drink?" "Yes!" (I had, after all, read the rules.) The Rules: "That will be $27.99." "I'm …
Whether you’re a blog writer, social media user, public speaker, or have an image-heavy website, you’ll need high-quality images to support your project. Garden communicators rely heavily on those images—they need to be clear, high resolution, and beautiful. If you’re also a photographer, you’ve got …
Let’s face it: the world is pretty overwhelming these days. As a business owner it can be difficult to whack all the moles that pop up. 🔨 What helps me is to declare ONE main focus of the week and do at least ONE thing each morning in that focus area before I check my email. 🔨 Sometimes …
🎡: It’s inevitable that somebody else has been in the same position that you now find yourself in. That’s actually pretty great because then you can talk to them about how they dealt with whatever it is you’re dealing with, whether it’s a sudden influx of customers or a big price increase from a …
Continue Reading about Three ways running a business is like riding a Ferris Wheel
Everybody’s website is a work in progress, including ours. No really, we are smack in the middle of tweaking and optimizing everything mentioned here. So don’t beat yourself up if you haven’t done some of these things. Just schedule a little bit of time every day to work on them or send us a …
Continue Reading about 5 Must-haves For A Mobile-friendly Website
“Here’s the story Of a gal named Katie Who really wanted To do marketing. She knew she would be Stronger with others So she built this amazing team!” Meet team GOW! We’re at your service. Gabriela: Web & Operations Manager Heather: Email Marketing Manager Lovelyn: …
🍦 Many thanks to Wes @boombalattis for sharing his secrets. (I was not at all sad to have to visit their shop to get pictures for the article.) 🍦 Wes is fantastic at marketing via social media. I recommend following Boom to see how they do it. 🍦 One thing I LOVE is that they are …
Continue Reading about What does ice cream have to do with selling plants?
