Have you ever proudly stated that you are an amazing multitasker? We used to, too! But did you know that multitasking — switching back and forth between multiple tasks — takes up to 40% more time to get these tasks done, and can reduce your short-term IQ by 15 points? Multitasking takes …
Fall Lunch and Learn
Learn 5 quick things to fix on your website to make it easier for customers to navigate. Jump into the hot seat for a free website evaluation. Ask Katie alllllll your questions to get ready for 2023. Link to register! …
FINDING THE SWEET SPOT BETWEEN FREE AND PAID OFFERINGS
If your business has an online presence where you provide your audience with any kind of content, at some point you’ll wonder how to make the leap into offering a product or content for sale. As in, actual money. This should be a part of your overall marketing strategy, and it literally pays to …
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Why Hire a Specialist
It doesn’t matter whether you can read the text on this graphic while viewing it on Instagram. (It was made for viewing at a much larger size. The important part is noticing the difference between Katie’s chicken scratch tearsheet (messy example) and the nice graphic that our graphic …
Sparkling Liquid Death
No, really. I wanted to do a deep dive into a company that supplies canned water that looks like a tallboy (tall beer) to Live Nation concert venues so that everyone in attendance can carry around a ridiculously big, vaguely hipstery looking drink. I wanted to talk about their …
A powerful reminder of how to claim personal agency
“Between stimulus and response lies a space. In that space lie our freedom and power to choose a response. In our response lies our growth and our happiness.”- Attributed to Viktor Frankl✍️This is such a powerful reminder of how to claim personal agency.✍️It is one that I (Katie) definitely struggle …
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Fall Lunch & Learn
Say yes to SMS!Free lunch & learn Tuesday, Sept 27 noon EDT.Bring your friends!No sales pitch!Just info on doing SMS marketing correctly! Join Katie Elzer-Peters, CEO of The Garden of Words for free Marketing Lunch* & Learns this fall & winter. *Breakfast & learn if you're in …
9 TIPS FOR WRITING READABLE NEWSLETTERS
You can have the best content in the world, but if your newsletters are hard to read, you haven’t done your job as a communicator. Okay, sorry to start out on a negative, but sometimes you’ve just gotta rip that Band-Aid off, folks. It’s not just what you write, it’s how you write it, how …
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WHAT DO I WRITE ABOUT?
If you’re just now starting a regular email or newsletter to your audience, you may wonder what on earth to write about. Sounds funny, since we’re garden communicators, right? But trust us; we’ve been there, too, staring at that blank screen. Your newsletters don’t have to be long, but they do …
