Katie GOW

Day 25: ABT: Always Be TESTING Put a button there! Don't put a button there! Make it red! Make it blue! Put the offer in the subject line! Don't! How do you know what to do? A/B Test! Use your email program to test this versus that and see what works for you! …

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Day 24: Reblast successful campaigns. (And important campaigns.) You might remember this one from earlier in the month, or not. See what I did there? Several people said "This is such a useful but underrated tip!" So I'm re-sharing it. To be honest, I'm inspired by Amanda Thomsen …

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30 Days of Email Marketing Tips: Day 23 How to go mobile:Think THUMBS! What are your tips? …

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Sales went up up up. . . Until they didn’t. Those were some of the words that I bolded in one of my newsletters this summer. If you get my newsletter, you know that I am an extremely longform writer. I tell a story, I digress, I share a lot of examples, and I always close the circle, but …

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I was intrigued by the headline … But when I opened the email, I couldn’t read it. That’s because I was on my phone. That’s where I read most of the emails that I go through that aren’t related to work correspondence. Which means if they are not optimized for mobile, I’m not going to …

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Day 19: Create a perpetual Marketing Calendar Format a spreadsheet, with the months along the vertical access and categories such as events, what’s in bloom, deadlines, categories to promote on the horizontal axis. Then fill it in! If you know that you always have a seasonal clearance …

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Day 18: Post your email content on your blog! Why write it once and let it disappear?Chunk up the email sections into mini blogs.If you write super longform like me, post them as longform blog posts. Those are great for SEO!Everybody always says they’re going to do this but almost nobody ever …

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Day 17: Take Tons Of Horizontal And Vertical Pictures Here is my mantra: videos are popular, but photographs are necessary. …

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Day 16: Add a call to action button to the hero image. …

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