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Try the Soup
"ORDER FOR KATIE!" I collected my ham biscuit from the counter of this bougie new place in Wilmington that's a coffee shop by day and a disco bar by night. It has the requisite mid century modern decor, a hipster name (The Ibis, cousin establishment to The Starling down the road) and a …
What Are You Going to Do With That?
"What are you going to do with that?" "Look at it occasionally." "Can I buy that?" "Uh, no. It's in my sketchbook." "You should sell those." During dinner after the first day of urban sketching workshops at MISA (Madeline Island School of Arts) on Madeline Island, Wisconsin, my fellow …
Email Marketing Tips: Print The Mystery Flyer
I made you something to print and hang at your desk. You can even choose with or without Harry Styles. Day 30: Print the mystery flyer and hang it above your desk. No, you don't have to sign up for my emails to get it. No, it's not creepy. Yes, it will make a difference in the success …
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Email Marketing Tips: Always Link Your Logo To Your Homepage
Day 29: Link your pictures. "I'm all good," you might think, when in reality your logo has never been linked to your website. Your individual plant pictures don't go anywhere. You have beautiful event graphics that aren't clickable. And somewhere, I'm crying softly into my sequined …
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Email Marketing Tips: Thank Your Customer – For Real!
Day 28: Thank Your Customer - For Real! "Katie, you're the best!" That was the creepy personalization that accompanied a coupon for $5 off my order of $50 or more from my favorite clothing store. Y'all, that is NOT a thank you. A thank you is a GREAT offer or a free gift with purchase …
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Email Marketing Tip: Create A Template And Use It!
Day 27: Create a template and use it! Who is this from? That is NOT what you want customers to think when they open your email. So, create an email template with your brand colors and style of fonts. Work within that so that your communications are instantly recognizable. This might be …
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Email Marketing Tips: Make a Splashy “Need Image” Placeholder
Day 26: Make a Splashy "Need Image" Placeholder HORRORS! You sent an email and it has the wrong header image. Here's how to avoid that: Make a FLASHY "Need image" image to use wherever you need a placeholder. It should be something TOTALLY UNRELATED to what usually goes in your emails. …
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Email Marketing Tips: Always Be TESTING
Day 25: ABT: Always Be TESTING Put a button there! Don't put a button there! Make it red! Make it blue! Put the offer in the subject line! Don't! How do you know what to do? A/B Test! Use your email program to test this versus that and see what works for you! …
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