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HOW DID THIS HAPPEN?
My headshot has been replaced with a genuine "Insert picture here" moment. I'll be back next month. I call my parents every morning while I'm taking Bogart to daycamp. One Friday after Thanksgiving Dad said he had something to discuss with me. Could I call him later? Here's what we had …
ANATOMY OF AN SMS
If SMS (short message service) isn’t a part of your overall marketing strategy, it really should be. SMS is a text messaging service and typically has over a 90% open rate, making it a super effective marketing strategy when done correctly. Emphasis on “done correctly.” In this blog post, we’re …
5 REASONS TO USE SMS
SMS stands for Short Message Service, and can benefit your business in a multitude of ways. When you sign up to receive text alerts or promos from a business, that’s SMS — and smart businesses use it as a part of their overall marketing strategy to get and keep valuable customers. Let’s take a …
Try the Soup
"ORDER FOR KATIE!" I collected my ham biscuit from the counter of this bougie new place in Wilmington that's a coffee shop by day and a disco bar by night. It has the requisite mid century modern decor, a hipster name (The Ibis, cousin establishment to The Starling down the road) and a …
What Are You Going to Do With That?
"What are you going to do with that?" "Look at it occasionally." "Can I buy that?" "Uh, no. It's in my sketchbook." "You should sell those." During dinner after the first day of urban sketching workshops at MISA (Madeline Island School of Arts) on Madeline Island, Wisconsin, my fellow …
Email Marketing Tips: Print The Mystery Flyer
I made you something to print and hang at your desk. You can even choose with or without Harry Styles. Day 30: Print the mystery flyer and hang it above your desk. No, you don't have to sign up for my emails to get it. No, it's not creepy. Yes, it will make a difference in the success …
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Email Marketing Tips: Always Link Your Logo To Your Homepage
Day 29: Link your pictures. "I'm all good," you might think, when in reality your logo has never been linked to your website. Your individual plant pictures don't go anywhere. You have beautiful event graphics that aren't clickable. And somewhere, I'm crying softly into my sequined …
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