If you’ve been following us for a while, you’ll already know that we have a love affair going with Canva, and in this blog post, we’re going to tell you why. And we’re pretty sure you’re going to join the Canva Fan Club (if there is one) when you’re done reading. Specifically, today we’re …
Millennials also killed sea glass
Some things can happen concurrently. Walking and listening to a podcast. Weeding and talking to my Mom. Stirring a pot of caramelizing onions and doomscrolling. But some can't. Driving and putting on mascara. Knitting and swimming. Running and …
HOW TO CREATE A WELCOME SERIES OF EMAILS
You’re building your email list — hooray! You’ve taken time to create an amazing lead magnet (“freebie” that entices people to sign up for your newsletter) and you’re looking actively at ways to grow that list to support your business. But if you haven’t set up your Welcome Email series yet, now’s …
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DOES MY BUSINESS NEED A BLOG?
In a word, no. But let’s dive into this, because as with everything in your business, it depends upon your overall strategy and goals. Reasons to Blog Back when blogging was brand new, if you weren’t blogging, you weren’t very current. Everyone had a blog. Everyone. People obsessed over …
THE BEST TIMES TO SEND YOUR NEWSLETTER
You put so much time and effort into creating a valuable newsletter for your audience, from the timely tips and inspiring images to carefully curated links and tutorials. The entire goal is to get as many eyes on that newsletter as possible, so choosing when to send it is a vital step in this …
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In the checkout line
"Betty Crocker," our favorite fictional baker, debuted in 1947 as other companies jumped on the boxed cake bandwagon. Sales went up, up, up until. . . they didn't. General Mills, a producer of boxed mixes, hired psychologist Ernest Dichter to determine why sales …
Real or not real?
Envoy Air is a regional carrier for American Airlines, part of American Eagle. I clicked to read the comments. "The least they could have done was use a video of an ERJ-175 or something. AE doesn't fly A321s." It's kind of like this picture: I made that picture in …
5 WAYS TO CAPTURE MORE REVENUE FROM ONLINE GARDEN TALKS
If you’ve created an online garden talk (or several!) — congratulations! While we’ve mostly focused on in-person garden presentations in the past, online talks are simply another way to connect with your audience and expand your business. (And, in the time of COVID, offering online talks is an …
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