When you send out an email or newsletter, link your logo back to your website! This is an easy way for your customers or clients to order or book you — make it as easy for them as possible to find you and your services.🌺Plus, you know human nature. People just start clicking on everything, …
We are transparent about what we charge for our services!
You know you need some help to grow your business, and you've been thinking about hiring someone or a team to get things done. That's smart of you! But you need to budget for it, of course, and that's why we're transparent about what we charge for our services.🌺When you work with us, you know …
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What was your favorite memory as a kid?
We can't wait to hear your answers to this one! What was your favorite memory as a kid?🌸Jenny here: I grew up in the late 60s/early 70s (yep, I'm old), and every Saturday morning my sister and a few neighborhood friends and I would pack sack lunches and go exploring in the woods around our …
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Grow your audience!
Do you have your social media accounts posted on your website and in your emails and newsletters? It's a great way to grow your audience! Let's say someone signs up for your emails; that's wonderful. But then they see you're on, say, Instagram, and they think, "Oh, I'll follow them there, that'll be …
We don’t rest on our laurels!
Oh, we couldn't begin to count the times we tried something and it didn't work. Or at least, it didn't work the way we thought it would. Guess what? It didn't kill us. 🌟And our clients didn't kill us. We quickly regrouped, figured out another way, came up with a different idea, implemented it, and …
Team Tips: Proofreading
We can't do without our Claire! While we're all pretty good writers, we depend upon Claire's ninja skill of proofreading before the copy gets drafted and sent out the door. 🌺Claire recommends proofing first with your eyes, then reading the copy out loud — it's amazing what will jump out at you …
Preferred email marketing platforms to choose from!
There are lots of email marketing platforms to choose from, and while we will work with any one our clients already have up and running, Mailchimp and Klaviyo are our preferred programs. Here's why:🌟Mailchimp: It's great for smaller monthly or bi-monthly newsletters, has free options to get …
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Two (or 6) heads are better than one!
Can we get an amen on this quote? We've steadily grown our teammates over the years here at GOW and we've learned a thing or two as a result.💜Two (or 6) heads are better than one. Mind melds are vital. Everyone's voice is important. At the end of the day, usually one person is …
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Embrace trends and have fun!
This week's #TeamTip comes from Heather, our email marketing department manager! Heather encourages us to embrace trends in your work — while you don't need to jump on every single bandwagon, selectively participating in some trends tells your audience you're plugged in and connected, and that you …
